Nigerian Breweries Plc in Alcoholic Drinks (Nigeria)

September 2017 | 2 pages | ID: N0919788FBDEN
Euromonitor International Ltd

Abstracts

In a challenging environment for its major category of mid-priced lager, Nigerian Breweries faces a strategic need to lower production costs by increasing economies of scale, to expand its product category strength, and to maintain high levels of visibility for its brands. The company’s strategic priority is also to maintain a high rate of innovations (such as its Star Lite brand) and renovations.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nigerian Breweries Plc: Key Facts
  Summary 2 Nigerian Breweries Plc: Operational Indicators
Competitive Positioning
  Summary 3 Nigerian Breweries Plc: Competitive Position 2016