MillerCoors LLC in Alcoholic Drinks (USA)

May 2013 | 3 pages | ID: M4869234762EN
Euromonitor International Ltd

Abstracts

MillerCoors LLC’s future strategy involves a pipeline of innovation to drive its largest brands, such as Coors Light and Miller Lite, focusing on convenience (through distribution and packaging) and using dark beer credentials. The company also has plans to launch above-premium products nationally in early 2013. According to its CEO, strong cost management, a net revenue strategy and focus on positive brand mix to drive value are key to the company’s future growth. The company is also expected...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 MillerCoors LLC: Key Facts
Summary 2 MillerCoors LLC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 MillerCoors LLC: Competitive Position 2012