Mey Içki San ve Tic AS in Alcoholic Drinks (Turkey)

June 2016 | 2 pages | ID: MA03BEF1291EN
Euromonitor International Ltd

Abstracts

Mey Içki San is the leader in spirits and the third player in wine. The company’s strategic direction is aimed at preserving its position as a strong leader in the alcoholic drinks market. The company faces challenges from both local and multinational brands, although its strongest competitors are domestic companies such as Kavaklidere and Doluca in wine and emerging companies such as Efe Alkollu Icecekler in aniseed-flavoured spirits. The company aims to become the leading player in wine in Tur...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mey Içki San ve Tic AS: Key Facts
Competitive Positioning
  Summary 2 Mey Içki San ve Tic AS: Competitive Position 2015