Kompania Piwowarska SA in Alcoholic Drinks (Poland)

June 2017 | 2 pages | ID: KE486669076EN
Euromonitor International Ltd

Abstracts

Kompania Piwowarska SA plans to continue to strengthen its position in Polish alcoholic drinks as well as offering innovations. Moreover, the company also intends to continue premiumisation, educate consumers and promote beer culture. The company targets both young and older consumers, who are traditionally interested in the classic taste of lager. Looking for novelties, the younger population is successfully targeted by flavoured/mixed lager and specialty beers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Kompania Piwowarska SA: Key Facts
Competitive Positioning
  Summary 2 Kompania Piwowarska SA: Competitive Position 2016