Grolsch, Koninklijke NV in Alcoholic Drinks (Netherlands)

June 2017 | 2 pages | ID: G8E52F95DDDEN
Euromonitor International Ltd

Abstracts

The direction of the company is presently still evolving as Koninklijke Grolsch was sold by its previous owner SABMiller Plc in the second half of 2016. The new owner Asahi Group Holdings Ltd will no doubt determine a new company direction that is in line with its own ambitions for the Grolsch brand. Imported brands Peroni Nastro Azzurro and Pilsner Urquell, which the company distributes at present, were also sold to Asahi Group Holdings Ltd. At the time of writing, it is still unclear if the di...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Koninklijke Grolsch NV: Key Facts
Competitive Positioning
  Summary 2 Koninklijke Grolsch NV: Competitive Position 2016