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Cognac Market Size, Share & Trends Analysis Report By Grade (V.S., V.S.O.P.), By Distribution Channel (On-trade, Off-trade), By Region (North America, Europe, APAC, RoW), And Segment Forecasts, 2020 - 2027

August 2020 | 80 pages | ID: C3185F194F88EN
Grand View Research, Inc.

US$ 3,950.00

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Cognac Market Growth & Trends
The global cognac market size is expected to reach USD 5.09 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.5% over the forecast period. The growing popularity of the product is attributed to the increasing demand for premium brandy among the consumers at the global level. The unique taste and flavor of the product have led to some ardent factions of the product. Cognac generally does not have an age stated on the bottle. Over the past few years, it has evolved as an international spirit sold across the U.S., China, Singapore, and Russia.

Product launches have played a vital role in creating a wide penetration of the product. In May 2020, Douglas Laing launched a new product, Cognac Finished Lowland Malt Scotch Whisky. The product has a natural golden color, which belongs to the Epicurean Wood Series and is packaged with ABV content of 48%. The product is a move towards exhibiting the significant effect of the cask on whiskey. The company claimed that these spirits are composed of tropical style notes with fiery ginger, lychee, coconut, and sandalwood.

North America dominated the market and accounted for over 35.0% share of the global revenue in 2019. The strong foothold of the region is attributed to the strong consumption of high-end alcoholic drinks among the students and working-class people in countries, including the U.S. and Canada.

Cognac Market Report Highlights
  • The V.S. cognac grade segment accounted for more than 50.0% share of the global volume in 2019. The segment growth is propelled by the constant demand for new products among customers
  • By distribution channel, on-trade is expected to register the fastest CAGR of 6.4% from 2020 to 2027 in terms of volume. Rising spending on providing attractive offers to the customers while ordering alcoholic drinks in bars and restaurants is expected to remain a favorable factor for the segment growth
  • Asia Pacific is expected to register the fastest CAGR of 4.0% from 2020 to 2027 in terms of revenue. This growth is attributed to increasing demand for cognac in Far-East countries, including China, Japan, South Korea, Singapore, and Vietnam
  • Off-trade distribution channel led the market and accounted for more than 55.0% share of the global volume in 2019. Consumers prefer buying drinks from various liquor stores, as these come at a cheaper price than most other on-trade distribution channels.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Data
  1.3.2. GVR’s Internal Data
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Grade Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Insights

CHAPTER 3. COGNAC MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis – Porter’s
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Cognac Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Grade Adoption
4.4. Observations & Recommendations

CHAPTER 5. COGNAC MARKET: GRADE ESTIMATES & TREND ANALYSIS

5.1. Grade Movement Analysis & Market Share, 2019 & 2027
5.2. V.S.
  5.2.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
5.3. V.S.O.P.
  5.3.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
5.4. Others
  5.4.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)

CHAPTER 6. COGNAC MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. On-Trade
  6.2.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
6.3. Off-Trade
  6.3.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)

CHAPTER 7. COGNAC MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
  7.2.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
  7.2.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.2.4. The U.S.
    7.2.4.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.2.4.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
  7.3.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
  7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.3.4. The U.K.
    7.3.4.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.4.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.3.5. Germany
    7.3.5.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.5.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.3.6. France
    7.3.6.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.6.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.3.7. Netherlands
    7.3.7.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.7.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.3.7.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
  7.4.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.4.4.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
7.5. Rest of the World
  7.5.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
  7.5.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)
  7.5.4. South Africa
    7.5.4.1. Market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
    7.5.4.2. Market estimates and forecast, by grade, 2016 - 2027 (Million Bottles) (USD Million)
    7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (Million Bottles) (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2019

CHAPTER 9. COMPANY PROFILES

9.1. Courvoisier S.A.S.
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Grade Benchmarking
  9.1.4. Strategic Initiatives
9.2. DAVIDOFF OF GENEVA USA ONLINE, INC.
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Grade Benchmarking
  9.2.4. Strategic Initiatives
9.3. E. R?my Martin & Co
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Grade Benchmarking
  9.3.4. Strategic Initiatives
9.4. HENNESSY
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Grade Benchmarking
  9.4.4. Strategic Initiatives
9.5. KELT International
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Grade Benchmarking
  9.5.4. Strategic Initiatives
9.6. Louis Royer SAS
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Grade Benchmarking
  9.6.4. Strategic Initiatives
9.7. MAISON FERRAND
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Grade Benchmarking
  9.7.4. Strategic Initiatives
9.8. Mewkow
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Grade Benchmarking
  9.8.4. Strategic Initiatives
9.9. Pernod Ricard
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Grade Benchmarking
  9.9.4. Strategic Initiatives
9.10. Thomas HINE & Co
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Grade Benchmarking
  9.10.4. Strategic Initiatives

LIST OF TABLES

1. Cognac - Key market driver analysis
2. Cognac - Key market restraint analysis
3. Global V.S. cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
4. Global V.S.O.P. cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
5. Global other cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
6. Global cognac market estimates and forecast from off-trade, 2016 - 2027 (Million Bottles) (USD Million)
7. Global cognac market estimates and forecast from on-trade, 2016 - 2027 (Million Bottles) (USD Million)
8. North America cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
9. North America cognac market volume, by grade, 2016 - 2027 (Million Bottles)
10. North America cognac market revenue, by grade, 2016 - 2027 (USD Million)
11. North America cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
12. North America cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
13. U.S. cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
14. U.S. cognac market volume, by grade, 2016 - 2027 (Million Bottles)
15. U.S. cognac market revenue, by grade, 2016 - 2027 (USD Million)
16. U.S. cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
17. U.S. cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
18. Europe cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
19. Europe cognac market volume, by grade, 2016 - 2027 (Million Bottles)
20. Europe cognac market revenue, by grade, 2016 - 2027 (USD Million)
21. Europe cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
22. Europe cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
23. Germany cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
24. Germany cognac market volume, by grade, 2016 - 2027 (Million Bottles)
25. Germany cognac market revenue, by grade, 2016 - 2027 (USD Million)
26. Germany cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
27. Germany cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
28. U.K. cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
29. U.K. cognac market volume, by grade, 2016 - 2027 (Million Bottles)
30. U.K. cognac market revenue, by grade, 2016 - 2027 (USD Million)
31. U.K. cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
32. U.K. cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
33. France cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
34. France cognac market volume, by grade, 2016 - 2027 (Million Bottles)
35. France cognac market revenue, by grade, 2016 - 2027 (USD Million)
36. France cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
37. France cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
38. The Netherlands cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
39. The Netherlands cognac market volume, by grade, 2016 - 2027 (Million Bottles)
40. The Netherlands cognac market revenue, by grade, 2016 - 2027 (USD Million)
41. The Netherlands cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
42. The Netherlands cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
43. Asia Pacific cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
44. Asia Pacific cognac market volume, by grade, 2016 - 2027 (Million Bottles)
45. Asia Pacific cognac market revenue, by grade, 2016 - 2027 (USD Million)
46. Asia Pacific cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
47. Asia Pacific cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
48. China cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
49. China cognac market volume, by grade, 2016 - 2027 (Million Bottles)
50. China cognac market revenue, by grade, 2016 - 2027 (USD Million)
51. China cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
52. China cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
53. Rest of the World cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
54. Rest of the World cognac market volume, by grade, 2016 - 2027 (Million Bottles)
55. Rest of the World cognac market revenue, by grade, 2016 - 2027 (USD Million)
56. Rest of the World cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
57. Rest of the World cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
58. South Africa cognac market estimates and forecast, 2016 - 2027 (Million Bottles) (USD Million)
59. South Africa cognac market volume, by grade, 2016 - 2027 (Million Bottles)
60. South Africa cognac market revenue, by grade, 2016 - 2027 (USD Million)
61. South Africa cognac market volume, by distribution channel, 2016 - 2027 (Million Bottles)
62. South Africa cognac market revenue, by distribution channel, 2016 - 2027 (USD Million)
63. Vendor landscape
LIST OF FIGURES

1. Cognac market snapshot
2. Cognac market segmentation & scope
3. Cognac market penetration & growth prospect mapping
4. Cognac value chain analysis
5. Cognac market dynamics
6. Cognac market Porter's analysis
7. Cognac market: Grade movement analysis
8. Cognac market: Distribution channel movement analysis
9. Cognac market: Regional movement analysis


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