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Campari Milano Spa, Davide in Spirits (World)

October 2014 | 33 pages | ID: C381ECF2B28EN
Euromonitor International Ltd

US$ 572.00

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The world leader in liqueurs, Campari continued its strategy of acquisitive expansion in 2014. This profile analyses the company’s efforts to fill gaps in its portfolio, including its move into Canadian whisky through the acquisition of Forty Creek Distillery. It also looks at remaining potential target areas, and opportunities to utilise its established strengths to further develop its brands.

Euromonitor International’s Campari Milano Spa, Davide in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category O pportunities
Geographic and Category Opportunities
Brand Strategy
Operations
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