Campari Milano SpA, Davide in Alcoholic Drinks (Italy)

September 2014 | 4 pages | ID: CAE75555E59EN
Euromonitor International Ltd

Abstracts

Campari is expected to continue its strategy of brand acquisition, not only to widen its portfolio of brands in order to fill some gaps in terms of product types, but also to improve the distribution networks in markets where the company is expected to improve its distribution operations. Campari is predicted to improve its portfolio of spirits with whisky, and Scotch in particular, which is a category in which the company lacks strong brands. Moreover, through the acquisition of international...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Davide Campari Milano SpA: Key Facts
Summary 2 Davide Campari Milano SpA: Operational Indicators
Company Background
Production
Summary 3 Davide Campari Milano SpA: Production Statistics 2013
Competitive Positioning
Summary 4 Davide Campari Milano SpA: Competitive Position 2013