Al Masria Al Alamia Co in Alcoholic Drinks (Egypt)

July 2014 | 2 pages | ID: A2882DE79C5EN
Euromonitor International Ltd

Abstracts

Al Alamia al Masria continues to focus on promoting its beer brands, aiming to appeal to an international export market rather than the local market. This is because the company has noted that Al Ahram Beverages already has an almost monopoly on the market and thus would be difficult to compete with. Moreover, some foreign markets tend to be more adventurous and are curious to try imported beers at low prices. Due to low production costs, Egyptian companies are able to offer very competitively.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Al Masria Al Alamia: Key Facts
Summary 2 Al Masria Al Alamia: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Al Masria Al Alamia: Competitive Position 2013