South Korea Automotive Lubricants Market Size, Share, Trends and Forecast by Vehicle Type, Product Type, and Region, 2026-2034
The South Korea automotive lubricants market size reached 845.1 Million Litres in 2025. Looking forward, IMARC Group estimates the market to reach 1,067.1 Million Litres by 2034, exhibiting a CAGR of 2.63% during 2026-2034. Seoul Capital Area currently dominates the market in 2025. The rising vehicle ownership and increasing adoption of electric and hybrid vehicles are leading to higher demand for high-performance, eco-friendly lubricants that meet stricter emission regulations. In addition to this, rapid urbanization, continual technological advancements in engine designs, and government initiatives promoting environmental sustainability are some of the major factors strengthening market growth across passenger and commercial vehicle segments and augmenting the South Korea automotive lubricants market share.
The market is propelled by a combination of evolving automotive technologies and growing vehicle ownership rates. Additionally, the increasing penetration of electric and hybrid vehicles is creating demand for specialized lubricants that enhance energy efficiency and thermal management. According to industry reports, approximately 82.4% of South Korea's population resides in urban areas. The rapid pace of urbanization is significantly contributing to the rise in passenger vehicle sales, creating greater demand for automotive lubricants. Furthermore, increased customer knowledge of the value of routine auto maintenance is encouraging more frequent lubricant changes, which is increasing market volumes.
In addition to this, stringent environmental regulations are pushing manufacturers to develop high-performance, eco-friendly lubricants, fostering innovation and product diversification. According to industry reports, the South Korea logistics market is expected to reach USD 138.62 Billion by 2032, exhibiting a growth rate (CAGR) of 3.06% during 2024-2032. The expanding logistics and e-commerce sectors are driving the commercial vehicle segment, consequently increasing the need for heavy-duty lubricants. The trend toward longer oil drain intervals, enabled by the development of synthetic and semi-synthetic lubricants, is also shaping product preferences. Apart from this, the growth of organized automotive aftermarket services is enhancing the accessibility and availability of premium lubricants across the country. Furthermore, the government's investments in smart mobility and autonomous vehicle projects are expected to generate new technical requirements for lubricants.
SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET TRENDS:
Rising Vehicle Ownership Driving Lubricant Demand
The increasing vehicle ownership rate in South Korea is significantly impacting the automotive lubricants market. According to industry reports, in 2024, there were over 26 million registered cars in South Korea, and for the first time, more than 10% of them were environmentally friendly vehicles. As personal vehicle ownership rises alongside urban expansion and lifestyle changes, the need for regular engine maintenance is growing proportionally. Moreover, higher numbers of passenger vehicles, particularly in metropolitan areas such as Seoul, Incheon, and Busan, are resulting in increased consumption of engine oils, transmission fluids, and other automotive lubricants, which is supporting the South Korea automotive lubricants market growth. Apart from this, commercial fleets, including logistics and delivery services, are also expanding, further reinforcing demand across the light commercial vehicle and heavy-duty truck segments. Frequent stop-and-go traffic patterns common in urban centers are placing additional strain on engines, necessitating more frequent lubricant changes to maintain vehicle performance. This broader base of vehicle ownership continues to provide a stable and expanding consumer pool for lubricant manufacturers and service providers in South Korea.
Eco-Friendly Vehicles Increasing the Use of High-Quality Lubricants
South Korea's push for lower emissions and stricter environmental standards is accelerating the adoption of high-quality automotive lubricants. Besides this, the implementation of several government initiatives to reduce pollution, improve air quality, and promote the use of eco-friendly vehicles are resulting in increased adoption, which is accelerating the demand for better lubricants. As per OECD, South Korea has committed to becoming carbon neutral by 2050 and cutting greenhouse gas emissions by 40% by 2030. As a result, there is heightened demand for synthetic and semi-synthetic lubricants, which offer better oxidative stability, lower volatility, and improved fuel economy compared to conventional mineral oils. Also, one of the emerging South Korea automotive lubricants market trends is the introduction of modern internal combustion engines designed to meet stringent domestic emission standards, which require lubricants that perform effectively under high thermal stress and reduce friction losses. Consumers are increasingly aware of environmental impacts, leading to a preference for premium lubricants with lower ash content and better biodegradability. Additionally, regulatory incentives for environmentally friendly vehicle maintenance practices are encouraging service centers and workshops to recommend high-end lubricant products, further supporting the market's shift toward higher-quality formulations aligned with sustainability goals.
Specialized Lubricants for Electric and Hybrid Vehicles
The increasing penetration of electric vehicles (EVs) and hybrid electric vehicles (HEVs) in South Korea is reshaping lubricant requirements. According to industry reports, under South Korea's '2030 National Determined Contribution (NDC) Upgrade Plan,' the nation aims to have 4.5 million battery electric and fuel cell electric vehicles (16.7%) by 2030, out of an anticipated 27 million registered automobiles. EV components such as electric motors, battery packs, and power electronics demand lubricants that offer excellent dielectric properties, thermal conductivity, and material compatibility to ensure system efficiency and longevity, which is positively impacting South Korea automotive lubricants market outlook. Apart from this, hybrid vehicles, which combine internal combustion engines with electric motors, require lubricants that can perform across a broader temperature range and under intermittent operating conditions. Additionally, leading automakers in South Korea including are collaborating with lubricant manufacturers to co-develop EV-specific fluids that improve drivetrain efficiency and battery cooling. The rapid expansion of EV charging infrastructure and government subsidies for eco-friendly vehicles are expected to drive sustained demand for these specialized lubricants across both the OEM and aftermarket segments.
SOUTH KOREA AUTOMOTIVE LUBRICANTS INDUSTRY SEGMENTATION:
IMARC Group provides an analysis of the key trends in each segment of the South Korea automotive lubricants market, along with forecasts at the country and regional levels from 2026-2034. The market has been categorized based on vehicle type and product type.
Analysis by Vehicle Type:
Analysis by Product Type:
Regional Analysis:
COMPETITIVE LANDSCAPE:
The competitive landscape of the market is characterized by high competition, with companies concentrating on innovations, quality enhancements, and growth in premium product offerings. The market is dominated by a high demand for synthetic and semi-synthetic lubricants due to the high standards of vehicle maintenance in the country and fuel efficiency requirements. Additionally, firms are heavily investing in research and development (R&D) activities to develop sophisticated formulations that satisfy more stringent emission standards and performance levels. Branding, post-sales support, and localized marketing strategies also contribute significantly to achieving consumer loyalty. Furthermore, distribution channels are well developed, ranging from authorized dealerships, service centers, independent garages, and online platforms. Pricing strategies are well-calibrated to provide valuable products without sacrificing quality, particularly in the synthetic segment. According to the South Korea automotive lubricants market forecast, sustainability trends are expected to significantly influence product innovation, with manufacturers projected to expand their portfolios of environmentally friendly lubricants to align with rising eco-consciousness among consumers.
The report provides a comprehensive analysis of the competitive landscape in the South Korea automotive lubricants market with detailed profiles of all major companies.
Frequently Asked Questions About the South Korea Automotive Lubricants Market Report
1.How big is the automotive lubricants market in South Korea?
2.What factors are driving the growth of South Korea automotive lubricants market?
3.What is the forecast for the automotive lubricants market in South Korea?
4.Which segment accounts for the largest South Korea automotive lubricants vehicle type market share?
The market is propelled by a combination of evolving automotive technologies and growing vehicle ownership rates. Additionally, the increasing penetration of electric and hybrid vehicles is creating demand for specialized lubricants that enhance energy efficiency and thermal management. According to industry reports, approximately 82.4% of South Korea's population resides in urban areas. The rapid pace of urbanization is significantly contributing to the rise in passenger vehicle sales, creating greater demand for automotive lubricants. Furthermore, increased customer knowledge of the value of routine auto maintenance is encouraging more frequent lubricant changes, which is increasing market volumes.
In addition to this, stringent environmental regulations are pushing manufacturers to develop high-performance, eco-friendly lubricants, fostering innovation and product diversification. According to industry reports, the South Korea logistics market is expected to reach USD 138.62 Billion by 2032, exhibiting a growth rate (CAGR) of 3.06% during 2024-2032. The expanding logistics and e-commerce sectors are driving the commercial vehicle segment, consequently increasing the need for heavy-duty lubricants. The trend toward longer oil drain intervals, enabled by the development of synthetic and semi-synthetic lubricants, is also shaping product preferences. Apart from this, the growth of organized automotive aftermarket services is enhancing the accessibility and availability of premium lubricants across the country. Furthermore, the government's investments in smart mobility and autonomous vehicle projects are expected to generate new technical requirements for lubricants.
SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET TRENDS:
Rising Vehicle Ownership Driving Lubricant Demand
The increasing vehicle ownership rate in South Korea is significantly impacting the automotive lubricants market. According to industry reports, in 2024, there were over 26 million registered cars in South Korea, and for the first time, more than 10% of them were environmentally friendly vehicles. As personal vehicle ownership rises alongside urban expansion and lifestyle changes, the need for regular engine maintenance is growing proportionally. Moreover, higher numbers of passenger vehicles, particularly in metropolitan areas such as Seoul, Incheon, and Busan, are resulting in increased consumption of engine oils, transmission fluids, and other automotive lubricants, which is supporting the South Korea automotive lubricants market growth. Apart from this, commercial fleets, including logistics and delivery services, are also expanding, further reinforcing demand across the light commercial vehicle and heavy-duty truck segments. Frequent stop-and-go traffic patterns common in urban centers are placing additional strain on engines, necessitating more frequent lubricant changes to maintain vehicle performance. This broader base of vehicle ownership continues to provide a stable and expanding consumer pool for lubricant manufacturers and service providers in South Korea.
Eco-Friendly Vehicles Increasing the Use of High-Quality Lubricants
South Korea's push for lower emissions and stricter environmental standards is accelerating the adoption of high-quality automotive lubricants. Besides this, the implementation of several government initiatives to reduce pollution, improve air quality, and promote the use of eco-friendly vehicles are resulting in increased adoption, which is accelerating the demand for better lubricants. As per OECD, South Korea has committed to becoming carbon neutral by 2050 and cutting greenhouse gas emissions by 40% by 2030. As a result, there is heightened demand for synthetic and semi-synthetic lubricants, which offer better oxidative stability, lower volatility, and improved fuel economy compared to conventional mineral oils. Also, one of the emerging South Korea automotive lubricants market trends is the introduction of modern internal combustion engines designed to meet stringent domestic emission standards, which require lubricants that perform effectively under high thermal stress and reduce friction losses. Consumers are increasingly aware of environmental impacts, leading to a preference for premium lubricants with lower ash content and better biodegradability. Additionally, regulatory incentives for environmentally friendly vehicle maintenance practices are encouraging service centers and workshops to recommend high-end lubricant products, further supporting the market's shift toward higher-quality formulations aligned with sustainability goals.
Specialized Lubricants for Electric and Hybrid Vehicles
The increasing penetration of electric vehicles (EVs) and hybrid electric vehicles (HEVs) in South Korea is reshaping lubricant requirements. According to industry reports, under South Korea's '2030 National Determined Contribution (NDC) Upgrade Plan,' the nation aims to have 4.5 million battery electric and fuel cell electric vehicles (16.7%) by 2030, out of an anticipated 27 million registered automobiles. EV components such as electric motors, battery packs, and power electronics demand lubricants that offer excellent dielectric properties, thermal conductivity, and material compatibility to ensure system efficiency and longevity, which is positively impacting South Korea automotive lubricants market outlook. Apart from this, hybrid vehicles, which combine internal combustion engines with electric motors, require lubricants that can perform across a broader temperature range and under intermittent operating conditions. Additionally, leading automakers in South Korea including are collaborating with lubricant manufacturers to co-develop EV-specific fluids that improve drivetrain efficiency and battery cooling. The rapid expansion of EV charging infrastructure and government subsidies for eco-friendly vehicles are expected to drive sustained demand for these specialized lubricants across both the OEM and aftermarket segments.
SOUTH KOREA AUTOMOTIVE LUBRICANTS INDUSTRY SEGMENTATION:
IMARC Group provides an analysis of the key trends in each segment of the South Korea automotive lubricants market, along with forecasts at the country and regional levels from 2026-2034. The market has been categorized based on vehicle type and product type.
Analysis by Vehicle Type:
- Commercial Vehicles
- Motorcycles
- Passenger Vehicles
Analysis by Product Type:
- Engine Oils
- Greases
- Hydraulic Fluids
- Transmission and Gear Oils
Regional Analysis:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
COMPETITIVE LANDSCAPE:
The competitive landscape of the market is characterized by high competition, with companies concentrating on innovations, quality enhancements, and growth in premium product offerings. The market is dominated by a high demand for synthetic and semi-synthetic lubricants due to the high standards of vehicle maintenance in the country and fuel efficiency requirements. Additionally, firms are heavily investing in research and development (R&D) activities to develop sophisticated formulations that satisfy more stringent emission standards and performance levels. Branding, post-sales support, and localized marketing strategies also contribute significantly to achieving consumer loyalty. Furthermore, distribution channels are well developed, ranging from authorized dealerships, service centers, independent garages, and online platforms. Pricing strategies are well-calibrated to provide valuable products without sacrificing quality, particularly in the synthetic segment. According to the South Korea automotive lubricants market forecast, sustainability trends are expected to significantly influence product innovation, with manufacturers projected to expand their portfolios of environmentally friendly lubricants to align with rising eco-consciousness among consumers.
The report provides a comprehensive analysis of the competitive landscape in the South Korea automotive lubricants market with detailed profiles of all major companies.
Frequently Asked Questions About the South Korea Automotive Lubricants Market Report
1.How big is the automotive lubricants market in South Korea?
2.What factors are driving the growth of South Korea automotive lubricants market?
3.What is the forecast for the automotive lubricants market in South Korea?
4.Which segment accounts for the largest South Korea automotive lubricants vehicle type market share?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - INTRODUCTION
4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence
5 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET LANDSCAPE
5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)
6 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - BREAKUP BY VEHICLE TYPE
6.1 Commercial Vehicles
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2020-2025)
6.1.3 Market Forecast (2026-2034)
6.2 Motorcycles
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2020-2025)
6.2.3 Market Forecast (2026-2034)
6.3 Passenger Vehicles
6.3.1 Overview
6.3.2 Historical and Current Market Trends (2020-2025)
6.3.3 Market Forecast (2026-2034)
7 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - BREAKUP BY PRODUCT TYPE
7.1 Engine Oils
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2020-2025)
7.1.3 Market Forecast (2026-2034)
7.2 Greases
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2020-2025)
7.2.3 Market Forecast (2026-2034)
7.3 Hydraulic Fluids
7.3.1 Overview
7.3.2 Historical and Current Market Trends (2020-2025)
7.3.3 Market Forecast (2026-2034)
7.4 Transmission and Gear Oils
7.4.1 Overview
7.4.2 Historical and Current Market Trends (2020-2025)
7.4.3 Market Forecast (2026-2034)
8 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET – BREAKUP BY REGION
8.1 Seoul Capital Area
8.1.1 Overview
8.1.2 Historical and Current Market Trends (2020-2025)
8.1.3 Market Breakup by Vehicle Type
8.1.4 Market Breakup by Product Type
8.1.5 Key Players
8.1.6 Market Forecast (2026-2034)
8.2 Yeongnam (Southeastern Region)
8.2.1 Overview
8.2.2 Historical and Current Market Trends (2020-2025)
8.2.3 Market Breakup by Vehicle Type
8.2.4 Market Breakup by Product Type
8.2.5 Key Players
8.2.6 Market Forecast (2026-2034)
8.3 Honam (Southwestern Region)
8.3.1 Overview
8.3.2 Historical and Current Market Trends (2020-2025)
8.3.3 Market Breakup by Vehicle Type
8.3.4 Market Breakup by Product Type
8.3.5 Key Players
8.3.6 Market Forecast (2026-2034)
8.4 Hoseo (Central Region)
8.4.1 Overview
8.4.2 Historical and Current Market Trends (2020-2025)
8.4.3 Market Breakup by Vehicle Type
8.4.4 Market Breakup by Product Type
8.4.5 Key Players
8.4.6 Market Forecast (2026-2034)
8.5 Others
8.5.1 Historical and Current Market Trends (2020-2025)
8.5.2 Market Forecast (2026-2034)
9 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET – COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant
10 PROFILES OF KEY PLAYERS
10.1 Company A
10.1.1 Business Overview
10.1.2 Product Portfolio
10.1.3 Business Strategies
10.1.4 SWOT Analysis
10.1.5 Major News and Events
10.2 Company B
10.2.1 Business Overview
10.2.2 Product Portfolio
10.2.3 Business Strategies
10.2.4 SWOT Analysis
10.2.5 Major News and Events
10.3 Company C
10.3.1 Business Overview
10.3.2 Product Portfolio
10.3.3 Business Strategies
10.3.4 SWOT Analysis
10.3.5 Major News and Events
10.4 Company D
10.4.1 Business Overview
10.4.2 Product Portfolio
10.4.3 Business Strategies
10.4.4 SWOT Analysis
10.4.5 Major News and Events
10.5 Company E
10.5.1 Business Overview
10.5.2 Product Portfolio
10.5.3 Business Strategies
10.5.4 SWOT Analysis
10.5.5 Major News and Events
11 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - INDUSTRY ANALYSIS
11.1 Drivers, Restraints, and Opportunities
11.1.1 Overview
11.1.2 Drivers
11.1.3 Restraints
11.1.4 Opportunities
11.2 Porters Five Forces Analysis
11.2.1 Overview
11.2.2 Bargaining Power of Buyers
11.2.3 Bargaining Power of Suppliers
11.2.4 Degree of Competition
11.2.5 Threat of New Entrants
11.2.6 Threat of Substitutes
11.3 Value Chain Analysis
12 APPENDIX
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - INTRODUCTION
4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence
5 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET LANDSCAPE
5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)
6 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - BREAKUP BY VEHICLE TYPE
6.1 Commercial Vehicles
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2020-2025)
6.1.3 Market Forecast (2026-2034)
6.2 Motorcycles
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2020-2025)
6.2.3 Market Forecast (2026-2034)
6.3 Passenger Vehicles
6.3.1 Overview
6.3.2 Historical and Current Market Trends (2020-2025)
6.3.3 Market Forecast (2026-2034)
7 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - BREAKUP BY PRODUCT TYPE
7.1 Engine Oils
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2020-2025)
7.1.3 Market Forecast (2026-2034)
7.2 Greases
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2020-2025)
7.2.3 Market Forecast (2026-2034)
7.3 Hydraulic Fluids
7.3.1 Overview
7.3.2 Historical and Current Market Trends (2020-2025)
7.3.3 Market Forecast (2026-2034)
7.4 Transmission and Gear Oils
7.4.1 Overview
7.4.2 Historical and Current Market Trends (2020-2025)
7.4.3 Market Forecast (2026-2034)
8 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET – BREAKUP BY REGION
8.1 Seoul Capital Area
8.1.1 Overview
8.1.2 Historical and Current Market Trends (2020-2025)
8.1.3 Market Breakup by Vehicle Type
8.1.4 Market Breakup by Product Type
8.1.5 Key Players
8.1.6 Market Forecast (2026-2034)
8.2 Yeongnam (Southeastern Region)
8.2.1 Overview
8.2.2 Historical and Current Market Trends (2020-2025)
8.2.3 Market Breakup by Vehicle Type
8.2.4 Market Breakup by Product Type
8.2.5 Key Players
8.2.6 Market Forecast (2026-2034)
8.3 Honam (Southwestern Region)
8.3.1 Overview
8.3.2 Historical and Current Market Trends (2020-2025)
8.3.3 Market Breakup by Vehicle Type
8.3.4 Market Breakup by Product Type
8.3.5 Key Players
8.3.6 Market Forecast (2026-2034)
8.4 Hoseo (Central Region)
8.4.1 Overview
8.4.2 Historical and Current Market Trends (2020-2025)
8.4.3 Market Breakup by Vehicle Type
8.4.4 Market Breakup by Product Type
8.4.5 Key Players
8.4.6 Market Forecast (2026-2034)
8.5 Others
8.5.1 Historical and Current Market Trends (2020-2025)
8.5.2 Market Forecast (2026-2034)
9 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET – COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant
10 PROFILES OF KEY PLAYERS
10.1 Company A
10.1.1 Business Overview
10.1.2 Product Portfolio
10.1.3 Business Strategies
10.1.4 SWOT Analysis
10.1.5 Major News and Events
10.2 Company B
10.2.1 Business Overview
10.2.2 Product Portfolio
10.2.3 Business Strategies
10.2.4 SWOT Analysis
10.2.5 Major News and Events
10.3 Company C
10.3.1 Business Overview
10.3.2 Product Portfolio
10.3.3 Business Strategies
10.3.4 SWOT Analysis
10.3.5 Major News and Events
10.4 Company D
10.4.1 Business Overview
10.4.2 Product Portfolio
10.4.3 Business Strategies
10.4.4 SWOT Analysis
10.4.5 Major News and Events
10.5 Company E
10.5.1 Business Overview
10.5.2 Product Portfolio
10.5.3 Business Strategies
10.5.4 SWOT Analysis
10.5.5 Major News and Events
11 SOUTH KOREA AUTOMOTIVE LUBRICANTS MARKET - INDUSTRY ANALYSIS
11.1 Drivers, Restraints, and Opportunities
11.1.1 Overview
11.1.2 Drivers
11.1.3 Restraints
11.1.4 Opportunities
11.2 Porters Five Forces Analysis
11.2.1 Overview
11.2.2 Bargaining Power of Buyers
11.2.3 Bargaining Power of Suppliers
11.2.4 Degree of Competition
11.2.5 Threat of New Entrants
11.2.6 Threat of Substitutes
11.3 Value Chain Analysis
12 APPENDIX
