Medikémia Zrt in Home Care (Hungary)

May 2013 | 3 pages | ID: M4741FD37E2EN
Euromonitor International Ltd

Abstracts

Medikémia’s main strategy is to offer high-quality chemical products across a range of product areas such as car maintenance, sprays/aerosol paints and home care products. In home care Medikémia tries to keep its position and gain higher market share with its standard quality wipes and economy brand Hippolit in surface care. The company is focusing on innovation and product development. Medikémia competes with domestic companies and private label operators as it offers mainly standard and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 Medikémia Zrt: Key Facts
Summary 2 Medikémia Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Medikémia Zrt: Competitive Position 2012