Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis
While today’s under 30s are bombarded with health messages and pressured to conform to the ideal body images portrayed in the media, it is harder than ever for them to adhere to a healthy regime faced as they are with time constraints, sedentary lifestyles and an array of unhealthy foods. This new global report analyses young men’s attitudes towards health and wellbeing and the implications for marketers, as part of Euromonitor International’s 2011 Annual Study of consumers across eight countrie...
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Strategy Briefing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Survey Findings
Chart 1 Global: The Importance of Health Attributes, by Age Group
Chart 2 Global: Frequency of Health-Related Activities
Chart 3 Global: Special Dietary Requirements, by Age Group
Chart 4 Global: Factors Considered Most Important for a Happy Life, by Age Group
Outlook and Implications
Introduction
Table 1 Real GDP Growth by Country 2006-2011
Table 2 Youth Unemployment by Country 2006-2011
Global Overview
the Importance of Health Attributes
Chart 5 Global: The Importance of Health Attributes, by Age Group
Chart 6 The Importance of Health Attributes, by Country
Food Products' Contribution To Health and Wellness
Chart 7 Global: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Chart 8 Factors Contributing to Health and Wellness in a Food Product, by Country
Frequency of Carrying Out Health-related Activities
Chart 9 Male Smoking Prevalence by Country 2006/2011
Chart 10 Global: Frequency of Activities, by Age Group
Chart 11 Frequency of Activities, By Country
Market Trends in Sport-related Foods and Drinks
Table 3 Sales of Sports Nutrition by Country 2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Country 2006/2011
Special Dietary Requirements
Chart 12 Male Obesity Rates by Country 2006/2011
Chart 13 Global: Special Dietary Requirements, by Age Group
Chart 14 Special Dietary Requirements, by Country
Factors Contributing To Wellbeing
Chart 15 Global: Factors Considered Most Important for a Happy Life, by Age Group
Chart 16 Factors Considered Most Important for a Happy Life, by Country
Role Models
Chart 17 Global: Those Most Looked Up To, by Age Group
Chart 18 Global: Those Most Looked Up To, by Country
Brazil
the Importance of Health Attributes
Chart 19 Brazil: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 20 Brazil: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 21 Brazil: Frequency of Activities, by Age Group
Chart 22 Brazil: Frequency of Activities, by Marital Status
Special Dietary Requirements
Chart 23 Brazil: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 24 Brazil: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 25 Brazil: Who People Most Look Up To, by Age Group
China
the Importance of Health Attributes
Chart 26 China: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 27 China: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 28 China: Frequency of Activities, by Age Group
Chart 29 China: Frequency of Activities, by Employment Status
Special Dietary Requirements
Chart 30 China: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 31 China: Factors Considered Most Important for a Happy Life, by Age Group
Chart 32 China: Factors Considered Most Important for a Happy Life, by Marital Status
Role Models
Chart 33 China: Who People Most Look Up To, by Age Group
France
the Importance of Health Attributes
Chart 34 France: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 35 France: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 36 France: Frequency of Activities, by Age Group
Chart 37 France: Frequency of Healthy/Non-healthy Activities, by Marital Status
Special Dietary Requirements
Chart 38 France: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 39 France: Factors Considered Most Important for a Happy Life, by Age Group
Chart 40 France: Factors considered most important for a happy life, by location
Role Models
Chart 41 France: Who People Most Look Up To, by Age Group
Germany
the Importance of Health Attributes
Chart 42 Germany: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 43 Germany: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 44 Germany: Frequency of Activities, by Age Group
Chart 45 Germany: Frequency of Healthy/Non-healthy Activities, by location
Special Dietary Requirements
Chart 46 Germany: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 47 Germany: Factors Considered Most Important for a Happy Life, by Age Group
Chart 48 Germany: Factors considered most important for a happy life, by location
Role Models
Chart 49 Germany: Who People Most Look Up To, by Age Group
India
the Importance of Health Attributes
Chart 50 India: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 51 India: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 52 India: Frequency of Activities, by Age Group
Chart 53 India: Frequency of Healthy/Non-healthy Activities, by Employment Status
Special Dietary Requirements
Chart 54 India: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 55 India: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 56 India: Who People Most Look Up To, by Age Group
Japan
the Importance of Health Attributes
Chart 57 Japan: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 58 Japan: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 59 Japan: Frequency of Activities, by Age Group
Chart 60 Japan: Frequency of Healthy/Non-healthy Activities, by Employment Status
Special Dietary Requirements
Chart 61 Japan: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 62 Japan: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 63 Japan: Who People Most Look Up To, by Age Group
UK
the Importance of Health Attributes
Chart 64 UK: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 65 UK: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 66 UK: Frequency of Activities, by Age Group
Chart 67 UK: Frequency of Healthy/Non-healthy Activities, by employment status
Special Dietary Requirements
Chart 68 UK: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 69 UK: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 70 UK: Who People Most Look Up To, by Age Group
US
the Importance of Health Attributes
Chart 71 US: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 72 US: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 73 US: Frequency of Activities, by Age Group
Chart 74 US: Frequency of Healthy/Non-healthy Activities, by marital status
Special Dietary Requirements
Chart 75 US: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 76 US: Factors Considered Most Important for a Happy Life, by Age Group
Chart 77 US: Factors Considered Most Important for a Happy Life, by Location
Role Models
Chart 78 US: Who People Most Look Up To, by Age Group
Outlook and Implications
Chart 79 Forecast Male Obesity Rates by Country 2011-2016
Table 5 Forecast Sales of Men's Sports Footwear by Country 2011/2016
Table 6 Forecast Global Sales of Sports Nutrition and Sports and Energy Drinks 2011/2016
Chart 80 Forecast Male Smoking Rates by Country 2011/2016
Appendix
Methodology
Chart 81 Sample vs Population 2011
Survey Questions
Survey Findings
Chart 1 Global: The Importance of Health Attributes, by Age Group
Chart 2 Global: Frequency of Health-Related Activities
Chart 3 Global: Special Dietary Requirements, by Age Group
Chart 4 Global: Factors Considered Most Important for a Happy Life, by Age Group
Outlook and Implications
Introduction
Table 1 Real GDP Growth by Country 2006-2011
Table 2 Youth Unemployment by Country 2006-2011
Global Overview
the Importance of Health Attributes
Chart 5 Global: The Importance of Health Attributes, by Age Group
Chart 6 The Importance of Health Attributes, by Country
Food Products' Contribution To Health and Wellness
Chart 7 Global: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Chart 8 Factors Contributing to Health and Wellness in a Food Product, by Country
Frequency of Carrying Out Health-related Activities
Chart 9 Male Smoking Prevalence by Country 2006/2011
Chart 10 Global: Frequency of Activities, by Age Group
Chart 11 Frequency of Activities, By Country
Market Trends in Sport-related Foods and Drinks
Table 3 Sales of Sports Nutrition by Country 2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Country 2006/2011
Special Dietary Requirements
Chart 12 Male Obesity Rates by Country 2006/2011
Chart 13 Global: Special Dietary Requirements, by Age Group
Chart 14 Special Dietary Requirements, by Country
Factors Contributing To Wellbeing
Chart 15 Global: Factors Considered Most Important for a Happy Life, by Age Group
Chart 16 Factors Considered Most Important for a Happy Life, by Country
Role Models
Chart 17 Global: Those Most Looked Up To, by Age Group
Chart 18 Global: Those Most Looked Up To, by Country
Brazil
the Importance of Health Attributes
Chart 19 Brazil: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 20 Brazil: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 21 Brazil: Frequency of Activities, by Age Group
Chart 22 Brazil: Frequency of Activities, by Marital Status
Special Dietary Requirements
Chart 23 Brazil: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 24 Brazil: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 25 Brazil: Who People Most Look Up To, by Age Group
China
the Importance of Health Attributes
Chart 26 China: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 27 China: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 28 China: Frequency of Activities, by Age Group
Chart 29 China: Frequency of Activities, by Employment Status
Special Dietary Requirements
Chart 30 China: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 31 China: Factors Considered Most Important for a Happy Life, by Age Group
Chart 32 China: Factors Considered Most Important for a Happy Life, by Marital Status
Role Models
Chart 33 China: Who People Most Look Up To, by Age Group
France
the Importance of Health Attributes
Chart 34 France: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 35 France: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 36 France: Frequency of Activities, by Age Group
Chart 37 France: Frequency of Healthy/Non-healthy Activities, by Marital Status
Special Dietary Requirements
Chart 38 France: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 39 France: Factors Considered Most Important for a Happy Life, by Age Group
Chart 40 France: Factors considered most important for a happy life, by location
Role Models
Chart 41 France: Who People Most Look Up To, by Age Group
Germany
the Importance of Health Attributes
Chart 42 Germany: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 43 Germany: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 44 Germany: Frequency of Activities, by Age Group
Chart 45 Germany: Frequency of Healthy/Non-healthy Activities, by location
Special Dietary Requirements
Chart 46 Germany: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 47 Germany: Factors Considered Most Important for a Happy Life, by Age Group
Chart 48 Germany: Factors considered most important for a happy life, by location
Role Models
Chart 49 Germany: Who People Most Look Up To, by Age Group
India
the Importance of Health Attributes
Chart 50 India: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 51 India: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 52 India: Frequency of Activities, by Age Group
Chart 53 India: Frequency of Healthy/Non-healthy Activities, by Employment Status
Special Dietary Requirements
Chart 54 India: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 55 India: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 56 India: Who People Most Look Up To, by Age Group
Japan
the Importance of Health Attributes
Chart 57 Japan: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 58 Japan: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 59 Japan: Frequency of Activities, by Age Group
Chart 60 Japan: Frequency of Healthy/Non-healthy Activities, by Employment Status
Special Dietary Requirements
Chart 61 Japan: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 62 Japan: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 63 Japan: Who People Most Look Up To, by Age Group
UK
the Importance of Health Attributes
Chart 64 UK: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 65 UK: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 66 UK: Frequency of Activities, by Age Group
Chart 67 UK: Frequency of Healthy/Non-healthy Activities, by employment status
Special Dietary Requirements
Chart 68 UK: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 69 UK: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 70 UK: Who People Most Look Up To, by Age Group
US
the Importance of Health Attributes
Chart 71 US: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 72 US: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 73 US: Frequency of Activities, by Age Group
Chart 74 US: Frequency of Healthy/Non-healthy Activities, by marital status
Special Dietary Requirements
Chart 75 US: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 76 US: Factors Considered Most Important for a Happy Life, by Age Group
Chart 77 US: Factors Considered Most Important for a Happy Life, by Location
Role Models
Chart 78 US: Who People Most Look Up To, by Age Group
Outlook and Implications
Chart 79 Forecast Male Obesity Rates by Country 2011-2016
Table 5 Forecast Sales of Men's Sports Footwear by Country 2011/2016
Table 6 Forecast Global Sales of Sports Nutrition and Sports and Energy Drinks 2011/2016
Chart 80 Forecast Male Smoking Rates by Country 2011/2016
Appendix
Methodology
Chart 81 Sample vs Population 2011
Survey Questions
