Wound Care in Italy

Date: October 20, 2017
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W154E42FAD6EN
Leaflet:

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Wound care is always needed to a certain extent; however, Italians are not keen to invest in stocking up on it and the category’s performance is set to remain slow in the forecast period. This is a category with a low average purchasing rate and a high level of maturity and saturation in Italy. Sticking plasters/adhesive bandages will remain the most significant product category over the forecast period, followed by gauze, tape and other wound care, which is purchased less commonly. Sticking pla...

Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wound Care market;Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Italians Reluctant To Invest in Stocking Up on Wound Care
Value for Money and Promotions Needed To Help Stimulate A Stagnating Category
Competitive Landscape
A Concentrated Category Led by Domestic Companies
Private Label Gaining Ground
Category Data
  Table 1 Sales of Wound Care by Category: Value 2012-2017
  Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
  Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
  Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Executive Summary
Solid Growth for Consumer Health in Italy
Ageing Consumers Keen To Invest in Health and Prevention
Key Acquisitions Shape New Company Rankings in 2017
Chemists/pharmacies Remains the Main Channel Thanks To Strong Consumer Trust
Increasingly Sophisticated Italian Consumers Seek More Natural Products
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 8 Life Expectancy at Birth 2012-2017
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2012-2017
  Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
  Summary 1 Research Sources
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