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Wound Care in Greece

October 2019 | 18 pages | ID: W15C44CF19AEN
Euromonitor International Ltd

US$ 990.00

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Although Greece’s economy is on the path to recovery many consumers remain affected by the economic crisis and as such look to make savings where possible. Whereas in the past consumers may have stocked up on wound care in case of injury now many consumers instead rely on a basic range, often choosing the lowest-priced products and even private label, or even purchase these products only when needed.

Euromonitor International's Wound Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Consumers Remain Price-sensitive Limiting Value Growth in Wound Care
Increase in Physical Activity As Part of A Healthy Lifestyle Could Offer Potential for Growth
Wound Care Unlikely To Be An Attractive Proposition for Investment in Greece
Competitive Landscape
Despite Wide Range Hansaplast Continues To Lose Share To Cheaper Options
Private Label Continues To Benefit From Lower Pricing Versus the Branded Options
Local Player Septona Benefits From Lower Prices and Expansion Into Supermarkets
Category Data
  Table 1 Sales of Wound Care by Category: Value 2014-2019
  Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
  Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
  Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
  Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
  Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Executive Summary
Growth Becomes More Stable Following Liberation of Prices and Distribution
Consumers Paying More Attention To Their Health
New Players Make Strong Entry While Gsk and Vian Compete for the Lead
Internet Retailing Flourishing Despite Limited Presence in OTC
Future Appears Bright for Consumer Health in Greece Thanks To Changing Attitudes
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  Table 8 Life Expectancy at Birth 2014-2019
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2014-2019
  Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
  Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
  Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
  Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
  Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources


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