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Wound Care in Kenya

October 2019 | 17 pages | ID: WAD3652286EEN
Euromonitor International Ltd

US$ 990.00

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Wound care experienced stable but undynamic demand in 2019. This was driven by higher growth recorded by the largest category of sticking plasters/adhesive bandages which offset the declining demand for gauze, tape and other wound care, which is surprising given the latter’s greater affordability per unit price. This trend is predicted to continue into the forecast period given the wide availability of sticking plasters/adhesive bandages, particularly through modern grocery retailers, and multi-...

Euromonitor International's Wound Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Ongoing Demand for Largest Category of Sticking Plasters/adhesive Bandages
Changing Lifestyles Support Greater Demand for Certain Wound Care Products
Negligible Demand for First Aid Kits Linked To Higher Initial Outlay
Competitive Landscape
Ray Pharmaceuticals Dominates Consolidated Competitive Landscape
Manufacturers Attempt To Gain Consumers' Attention Through Promotional Activities
Category Data
  Table 1 Sales of Wound Care by Category: Value 2014-2019
  Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
  Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
  Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
  Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
  Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Executive Summary
Ongoing Demand for Consumer Health Driven by Growing Mid-income Segment and More Affordable Generics for Less Affluent Kenyans
Country Continues To Look To Parallel Imports for Affordable Generics Despite Local Manufacturers Supplying High Share of Rx Products To Region
Gsk Consumer Healthcare Leads Fragmented Competitive Landscape
Chemists/pharmacies Remains Dominant Distribution Channel But Mobile Apps Offer Consumers Innovative Way To Locate Certain Products
Consumer Health To Record Positive Performance Supported by Greater Uptake of Affordable Generics
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  Table 8 Life Expectancy at Birth 2014-2019
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2014-2019
  Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
  Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
  Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
  Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
  Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources


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