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Tumor Marker Testing: New Product Development Opportunities, Market Penetration Strategies, Entry Barriers and Risks

February 2012 | 15 pages | ID: T2999E4CCACEN
Venture Planning Group

US$ 680.00 US$ 850.00 -20 %

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Highlights
  • Identifies major opportunities emerging in the tumor marker diagnostics market during the next ten years.
  • Proposes "ideal" product models with tentative prices and operating characteristics.
  • Suggests alternative business expansion strategies for suppliers.
Contains 15 pages
MAJOR PRODUCT DEVELOPMENT OPPORTUNITIES

A. Reagent Kits and Test Systems/Panels
B. Instrumentation
C. Computers, Software and Automation
D. Auxiliary Products

DESIGN CRITERIA FOR DECENTRALIZED TESTING PRODUCTS

ALTERNATIVE MARKET PENETRATION STRATEGIES


A. Internal Development
B. Collaborative Arrangements
C. University Contracts
D. Distribution Strategies
  1. Marketing Approaches
  2. Product Complexity
  3. Customer Preference
  4. Established Suppliers
  5. Emerging Suppliers
  6. Major Types of Distributors
  7. Market Segmentation Factor

POTENTIAL MARKET ENTRY BARRIERS AND RISKS

A. Market Maturity
B. Cost Containment
C. Competition
D. Technological Edge and Limitations
E. Patent Protection
F. Regulatory Constraints
G. Decentralized Testing Market Challenges


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