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Spectacles in Germany

September 2020 | 23 pages | ID: S2DEE538CA4EN
Euromonitor International Ltd

US$ 990.00

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Germany is very much a spectacles country, with increasing adoption of contact lenses being a more recent trend. Sales of spectacles had already started declining slightly, starting in 2018, as the contact lens adoption rate picked up pace. On the one hand, spectacles was unsurprisingly not spared from the COVID-19 impact in 2020, as consumers postponed replacement purchases and, when they were buying a new pair of spectacles, they were likely to downgrade to lower-priced products or make the pu...

Euromonitor International's Spectacles in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spectacles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
KEY DATA FINDINGS
2020 IMPACT
Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles
Spectacle frames affected by strong price competition while readymade reading glasses shows resilience
E-commerce strategy becoming more important for opticians
RECOVERY AND OPPORTUNITIES
Muted post-COVID-19 recovery for spectacles
Competitive e-commerce prices likely to put pressure on value growth
Domestic brands lead spectacle lenses, with Fielmann at their head
CATEGORY DATA
Table 1 Sales of Spectacles by Category: Volume 2015-2020
Table 2 Sales of Spectacles by Category: Value 2015-2020
Table 3 Sales of Spectacles by Category: % Volume Growth 2015-2020
Table 4 Sales of Spectacles by Category: % Value Growth 2015-2020
Table 5 Sales of Spectacle Lenses by Type: % Value 2015-2020
Table 6 NBO Company Shares of Spectacles: % Value 2015-2019
Table 7 LBN Brand Shares of Spectacles: % Value 2016-2019
Table 8 Distribution of Spectacles by Format: % Value 2015-2020
Table 9 Forecast Sales of Spectacles by Category: Volume 2020-2025
Table 10 Forecast Sales of Spectacles by Category: Value 2020-2025
Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?
MARKET DATA
Table 13 Sales of Eyewear by Category: Volume 2015-2020
Table 14 Sales of Eyewear by Category: Value 2015-2020
Table 15 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 16 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Eyewear: % Value 2015-2019
Table 18 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 19 Distribution of Eyewear by Format: % Value 2015-2020
Table 20 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 21 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources


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