The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers
Economic conditions and advances in communications technologies have changed how and where consumers purchase consumer health products. Private label brands, retail distribution expansion, social media, and product quality concerns have become key factors in purchasing decisions. Even as economies rebound, consumer behaviour has fundamentally changed. The question is: have consumers permanently altered how, why, and where they purchase consumer health products?
Euromonitor International’s The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids, OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition, Vitamins and Dietary Supplements, Wound Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International’s The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids, OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition, Vitamins and Dietary Supplements, Wound Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers
Euromonitor International
October 2010
Introduction
Purchasing Influences
Quality Concerns
Public Health Initiatives
Retail Trends
Changes in Consumer Behaviour
Rise of Private Label
Success Strategies
Innovation and Final Conclusions
Report Definitions
Euromonitor International
October 2010
Introduction
Purchasing Influences
Quality Concerns
Public Health Initiatives
Retail Trends
Changes in Consumer Behaviour
Rise of Private Label
Success Strategies
Innovation and Final Conclusions
Report Definitions
