PepsiCo Inc in Health and Wellness (World)

January 2018 | 48 pages | ID: P113FF808A9EN
Euromonitor International Ltd

Abstracts

PepsiCo’s strength in the world’s health and wellness market is its wide portfolio in both beverages and foods. Its strong brand Quaker is versatile and marketable in many markets and fits well to the demand for high fibre food particularly in countries with ageing populations. In order to bolster growth, PepsiCo will need to focus on growing the healthy and natural credentials of its products while offering a functional benefit. Its opportunities are far-reaching geographically and span both be...

Euromonitor International’s PepsiCo Inc in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Evaluation
Strategic evaluation
COMPETITIVE POSITIONING
Better For You Challenge
Naturally Healthy
Fortified and Functional
Organic platforms
Brand strategy
Brand Strategy
BRAND STRATEGY
Recommendations