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Microbiology Testing Market: Product Development Opportunities, Market Penetration Strategies, Entry Barriers and Risks

February 2012 | 21 pages | ID: M0FF6FE0FCAEN
Venture Planning Group

US$ 760.00 US$ 950.00 -20 %

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The report identifies the major opportunities for microbiology testing instrumentation, reagent kits/test panels, consumables, as well as IT and auxiliary products; proposes design criteria for decentralized testing products; suggests alternative market penetration strategies; and analyzes entry barriers and risks.

Contains 21 pages
A. MAJOR PRODUCT DEVELOPMENT OPPORTUNITIES

1. Instrumentation
2. Reagent Kits and Test Systems/Panels
3. Computers, Software and Automation
4. Auxiliary Products

B. DESIGN CRITERIA FOR DECENTRALIZED TESTING PRODUCTS

C. ALTERNATIVE MARKET PENETRATION STRATEGIES


1. Internal Development
2. Collaborative Arrangements
3. University Contracts
4. Distribution Strategies for Decentralized Testing Markets
  a. Marketing Approaches
  b. Product Complexity
  c. Customer Preference
  d. Established Suppliers
  e. Emerging Suppliers
  f. Major Types Of Distributors
  g. Market Segmentation

D. POTENTIAL MARKET ENTRY BARRIERS AND RISKS

1. Market Maturity
2. Cost Containment
3. Competition
4. Technological Edge and Limitations
5. Patent Protection
6. Regulatory Constraints
7. Decentralized Testing Market Challenges


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