Merck: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market
Global PDF: US$ 3,900.00
A strategic assessment of Merck, one of the world’s leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global pharmaceutical market.
Contains 99 pages and 8 tables
A strategic assessment of Merck, one of the world’s leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global pharmaceutical market.
Contains 99 pages and 8 tables
I. EXECUTIVE SUMMARY
II. BUSINESS ORGANIZATION
III. SENIOR MANAGEMENT
IV. FACILITIES AND EMPLOYEES
V. TECHNOLOGICAL KNOW-HOW
VI. PRODUCT PORTFOLIO
VII. MARKETING TACTICS
VIII. SALES AND PROFIT GROWTH
IX. R&D EXPENDITURES AND MAJOR PROGRAMS
X. COLLABORATIVE ARRANGEMENTS
XI. STRATEGIC DIRECTION
LIST OF TABLES
Table 1: Merck Sales And Operating Profit Growth
Table 2: Merck Sales by Geographic Region
Table 3: Merck Sales Growth by Geographic Region
Table 4: Merck Sales by Therapeutic Category
Table 5: Merck Sales Growth by Therapeutic Category
Table 6: Merck Sales by Major Drug
Table 7: Merck Sales Growth by Major Drug
Table 8: Merck Sales by Major Drug and Geographic Region
II. BUSINESS ORGANIZATION
III. SENIOR MANAGEMENT
IV. FACILITIES AND EMPLOYEES
V. TECHNOLOGICAL KNOW-HOW
VI. PRODUCT PORTFOLIO
VII. MARKETING TACTICS
VIII. SALES AND PROFIT GROWTH
IX. R&D EXPENDITURES AND MAJOR PROGRAMS
X. COLLABORATIVE ARRANGEMENTS
XI. STRATEGIC DIRECTION
LIST OF TABLES
Table 1: Merck Sales And Operating Profit Growth
Table 2: Merck Sales by Geographic Region
Table 3: Merck Sales Growth by Geographic Region
Table 4: Merck Sales by Therapeutic Category
Table 5: Merck Sales Growth by Therapeutic Category
Table 6: Merck Sales by Major Drug
Table 7: Merck Sales Growth by Major Drug
Table 8: Merck Sales by Major Drug and Geographic Region
