Marketing Tactics of Leading X-Ray Equipment Companies

June 2012 | 50 pages | ID: M72F8A42DEBEN
Venture Planning Group

Abstracts

For each company, the analysis presents:

• The U.S. and international sales force size in major geographic regions.
• Selling options, including rental plans, leasing and others.
• Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
• System service and support.

The companies analyzed in the report: Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

Contains 50 pages

Contents

1. ALOKA

2. ANALOGIC

3. ESAOTE

4. GE

5. HITACHI

6. HOLOGIC

7. PHILIPS

8. SHIMADZU

9. SIEMENS

10. TOSHIBA