The 2011 Leading Pharmaceutical Companies Marketing Tactics

October 2010 | 60 pages | ID: LDBF54524DDEN
Venture Planning Group

Abstracts

Global PDF: US$ 3,900.00

For each company, the analysis presents:

• Sales force in the U.S., Europe, Asia, and other geographic regions.
• Distribution strategies.
• Major promotional tactics.

The companies analyzed in the report:

        -   AstraZeneca
        -   Bristol-Myers Squibb
        -   GlaxoSmithKline
        -   Johnson & Johnson
        -   Merck
        -   Novartis
        -   Pfizer
        -   Roche
        -   Sanofi-Aventis
        -   Wyeth

Contains 60 pages