The 2011 Leading Animal Health Companies Strategic Directions
The companies analyzed in this report include Bayer, Boehringer Ingelhein, Elanco, Intervet, Merial, Novartis, Pfizer, Phibro, Vetoquinol and Virbac.
For each company, the report provides:
For each company, the report provides:
- Specific business, new product development and marketing strategies.
- Anticipated acquisitions, joint ventures and divestitures.
- Major strengths and weaknesses.