Kraft Foods inc in Health and Wellness (World)

Date: December 23, 2011
Pages: 49
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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In the wake of the Cadbury acquisition, Kraft Foods nearly doubled its global health and wellness (HW) sales to US$16.5 billion in absolute retail value terms. Despite this boost to its size, it is facing the challenges of a lack of a flagship HW label and weak wellness credentials for operating largely in snacks and confectionery. The company’s HW strategy is largely centred on driving growth through its iconic heritage brands and it aligns its portfolio development with key wellness trends.

Euromonitor International’s Kraft Foods Inc in Health and Wellness (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Oral health Opportunities
Weight Management Opportunities
General Wellbeing Opportunities
Brand Strategy
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