Herbal/Traditional Products in Hungary

Date: October 20, 2016
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: HA3FFB20F70EN
Leaflet:

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Value sales of herbal/traditional products increased in line with total consumer health in 2016. The category benefited from strengthening self-medication and health-consciousness in Hungary and also from stable incomes. Hungarians consider herbal/traditional products as a healthier option in most cases instead of chemicals, as they believe that they have fewer side effects. Although value growth slowed down in 2016 compared to 2014 and 2015, it remained significant at 5%.

Euromonitor International's Herbal/Traditional Products in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Herbal/Traditional Products by Category: Value 2011-2016
  Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
  Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
  Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
  Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Béres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
  Summary 1 Béres Gyógyszergyár Zrt: Key Facts
  Summary 2 Béres Gyógyszergyár Zrt: Operational Indicators
Competitive Positioning
  Summary 3 Béres Gyógyszergyár Zrt: Competitive Position 2016
Juvapharma Kft in Consumer Health (hungary)
Strategic Direction
  Summary 4 Juvapharma Kft: Key Facts
  Summary 5 Juvapharma Kft: Operational Indicators
Competitive Positioning
  Summary 6 Juvapharma Kft: Competitive Position 2016
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
  Summary 7 Walmark Kft: Key Facts
  Summary 8 Walmark Kft: Operational Indicators
Competitive Positioning
  Summary 9 Walmark Kft: Competitive Position 2016
Executive Summary
Slower But Still Significant Growth for Consumer Health
Sports Nutrition Producers Expand in Vitamins and Dietary Supplements
Intensive Advertising Helps Growth
Dm-drogerie Markt Introduces New System of Selling OTC Drugs
Steady Growth Is Predicted for Consumer Health
Key Trends and Developments
Growth of Consumer Health Slows Down, But Remains Significant
Efsa Decisions Render Product Marketing More Difficult
Wide Cooperation Against False Vitamins and Dietary Supplements
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 8 Life Expectancy at Birth 2011-2016
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2011-2016
  Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 10 OTC: Switches 2014-2016
Sources
  Summary 11 Research Sources












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