Herbal/Traditional Products in Georgia

Date: October 25, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H2524A2BDD1EN
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Due to low disposable incomes, many Georgians are quite price-sensitive when it comes to consumer health products. As a result, the most popular and successful categories within herbal/traditional products tend to be those that offer more affordably-priced brands. The best example is herbal/traditional cough, cold and allergy (hay fever) remedies, which remained by far the largest category in value terms in 2017. Its competitive price positioning should ensure that it remains the largest categor...

Euromonitor International's Herbal/Traditional Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Continues To Lead in Value Terms
Outlook for Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains Bright
Herbal/traditional Topical Analgesics Continues To Suffer From A Lack of Promotional Activity
Competitive Landscape
Gmp Maintains Its Leading Position in 2017
Gmp Brands Benefit From Wide Distribution Via Psp Chemists/pharmacies Outlets
Devaluation of the Lari Supports Value Share Gains for Local Manufacturers in 2017
Category Data
  Table 1 Sales of Herbal/Traditional Products: Value 2012-2017
  Table 2 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  Table 5 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Executive Summary
Consumer Health Benefits From the Changing Habits of Georgians
Regulatory Changes and Currency Devaluation Affect Review Period Cagr
International Players Face Growing Competition From Local Producers
Interest in Emerging Categories Supports Gains for Smaller Distribution Channels
Outlook for Georgian Consumer Health Remains Broadly Positive
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 8 Life Expectancy at Birth 2012-2017
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2012-2017
  Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 13 Penetration of Private Label by Category: % Value 2012-2017
  Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
  Summary 1 Research Sources
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