Herbal/Traditional Products in Italy
Herbal/traditional products have been impacted by new consumption patterns linked to the COVID-19 pandemic to some degree. The growing level of anxiety among consumers led to double-digit growth in herbal/traditional sleep aids. Indeed, during the lockdown in March and April, it is estimated that one-in-two Italians suffered from bad or very bad sleep quality, partly due to reduced physical activity and exposure to sunlight and irregular sleeping hours. Consequently, herbal/traditional sleep aid...
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
KEY DATA FINDINGS
2020 IMPACT
Demand boosted by rising anxiety levels in response to concerns over COVID-19
Growing interest in more natural and alternative healing products
Leading brands focus on herbal positioning to attract consumers
RECOVERY AND OPPORTUNITIES
Brands offering herbal/traditional options to target health conscious consumers
Demand driven by rise in incidence of flu and sleep disorders
Focus on raising awareness via marketing and innovation investment
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
2020 IMPACT
Demand boosted by rising anxiety levels in response to concerns over COVID-19
Growing interest in more natural and alternative healing products
Leading brands focus on herbal positioning to attract consumers
RECOVERY AND OPPORTUNITIES
Brands offering herbal/traditional options to target health conscious consumers
Demand driven by rise in incidence of flu and sleep disorders
Focus on raising awareness via marketing and innovation investment
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources