Herbal/traditional products are viewed very positively by Italians, with this positive perception continuing to intensify as consumers focus more and more on health and prevention. This is partly due to a strong tradition for herbal medicine in the country but also to the growing interest in more natural lifestyles in Italy. Many consumers increasingly appreciate herbal/traditional products as they look for more natural and gentler solutions, as they become increasingly concerned about the long-...
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
A Strong Tradition for Herbal Medicine and A Growing Interest in Natural Solutions Will Ensure Solid Growth
Increasing Attention on Health, Prevention and Standard Products' Side-effects
Digestive Remedies Most Dynamic Over the Forecast Period
Competitive Landscape
A Fragmented Category Led by Domestic Players
Aboca Very Active in Building Consumer Trust
Strong Presence of Domestic Players Due To Long Tradition of Herbal Medicine in Italy
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Executive Summary
Solid Growth for Consumer Health in Italy
Ageing Consumers Keen To Invest in Health and Prevention
Key Acquisitions Shape New Company Rankings in 2017
Chemists/pharmacies Remains the Main Channel Thanks To Strong Consumer Trust
Increasingly Sophisticated Italian Consumers Seek More Natural Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
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Prospects
A Strong Tradition for Herbal Medicine and A Growing Interest in Natural Solutions Will Ensure Solid Growth
Increasing Attention on Health, Prevention and Standard Products' Side-effects
Digestive Remedies Most Dynamic Over the Forecast Period
Competitive Landscape
A Fragmented Category Led by Domestic Players
Aboca Very Active in Building Consumer Trust
Strong Presence of Domestic Players Due To Long Tradition of Herbal Medicine in Italy
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Executive Summary
Solid Growth for Consumer Health in Italy
Ageing Consumers Keen To Invest in Health and Prevention
Key Acquisitions Shape New Company Rankings in 2017
Chemists/pharmacies Remains the Main Channel Thanks To Strong Consumer Trust
Increasingly Sophisticated Italian Consumers Seek More Natural Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
