There was a growing trend towards more natural lifestyles in Italy towards the end of the review period, while many consumers are concerned about the long-term side effects of standard OTC and Rx medicines. This is resulting in a strong performance for herbal/traditional products, particularly within OTC. Growth is also being supported by new product development and marketing, particularly from leading player Aboca.
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Aboca SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aboca SpA: Key Facts
Competitive Positioning
Summary 2 Aboca SpA: Competitive Position 2016
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Competitive Positioning
Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2016
Bayer SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 5 Bayer SpA: Key Facts
Competitive Positioning
Summary 6 Bayer SpA: Competitive Position 2016
Esi SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 7 ESI SpA: Key Facts
Competitive Positioning
Summary 8 ESI SpA: Competitive Position 2016
Executive Summary
Slight Rise in Economic Confidence Benefits 2016 Sales
Consumers Seeking Natural Health Improvements
Many Leading Players Lose Share As Competition Intensifies
Chemists/pharmacies Continue To Dominate and Enjoy Strong Trust
Focus on Natural Options and Long-term Benefits Set To Continue in Forecast Period
Key Trends and Developments
Slight Rise in Economic Confidence in 2016
Ageing Population Increasingly Willing To Invest in Health
Increasingly Sophisticated Consumers Seeking More Natural Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 9 OTC: Switches 2014-2016
Sources
Summary 10 Research Sources
Skip to top
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Aboca SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aboca SpA: Key Facts
Competitive Positioning
Summary 2 Aboca SpA: Competitive Position 2016
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Competitive Positioning
Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2016
Bayer SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 5 Bayer SpA: Key Facts
Competitive Positioning
Summary 6 Bayer SpA: Competitive Position 2016
Esi SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 7 ESI SpA: Key Facts
Competitive Positioning
Summary 8 ESI SpA: Competitive Position 2016
Executive Summary
Slight Rise in Economic Confidence Benefits 2016 Sales
Consumers Seeking Natural Health Improvements
Many Leading Players Lose Share As Competition Intensifies
Chemists/pharmacies Continue To Dominate and Enjoy Strong Trust
Focus on Natural Options and Long-term Benefits Set To Continue in Forecast Period
Key Trends and Developments
Slight Rise in Economic Confidence in 2016
Ageing Population Increasingly Willing To Invest in Health
Increasingly Sophisticated Consumers Seeking More Natural Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 9 OTC: Switches 2014-2016
Sources
Summary 10 Research Sources
