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Health and Wellness in Thailand

February 2020 | 90 pages | ID: H6D1DA900D0EN
Euromonitor International Ltd

US$ 2,100.00

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Health and wellness sales continue to rise in Thailand. As lifestyles become increasingly hectic, demand is growing for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also encouraged more consumers to explore health and wellness products, which are generally more expensive than their standard counterparts. More launches have also been seen in health and wellness as manufacturers are looking for ways to meet ever-changing c...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Rising Consumer Health Awareness Fuelling Demand for Healthier Beverages
Nutritional Awareness Boosted by Online Initiatives and Marketing Campaigns
Both Local and Foreign Producers Strongly Positioned in Fragmented Environment
Online Retailing Growing in Popularity Among Convenience Seeking Consumers
Widening Distribution and Increasing Consumer Awareness To Fuel Further Sales
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Shift Towards Reduced Sugar Beverages Fuelled by New Sugar Tax
Leading Brands Quick To Reformulate Ranges in Response To Developing Health Trends
Intensifying Competition and Discounting To Limit Price Increases
Competitive Landscape
Innovative Flavours and Reduced Sugar Levels Key To Success Within Rtd Tea
Coca-Cola Leverages Extensive Product Range and Strong Brand Awareness
International Players Well Positioned To Respond To Changing Demand Trends
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Ingredient Transparency and Health Positioning Key To Attracting Consumers
Smart Snacking Trend Drives Demand for Reduced Fat and Sugar Snacks
Consumers Continue To Prefer Cheaper and Widely Available Local Brands
Competitive Landscape
Dairy Manufacturers Spearhead Shift Towards Reduced Fat and Sugar Alternatives
Scope for Niche Brands To Gain Share by Embracing Innovation
Focus on Health Awareness Helps Leading Snack Brands Attract Consumers
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
New Innovative Products Targeting Specific Groups Help Attract Consumers
Limited Distribution Continues To Restrict Rtd Coffee Sales
Rising Consumer Sophistication Fuelling Ongoing Premiumisation Trend
Competitive Landscape
Widespread Distribution and Marketing Ensures Osotspa Remains in Pole Position
Ff Bottled Water Struggling To Compete With Other Functional Alternatives
Strong Brand Awareness and Responsiveness To New Trends Boosts Local Players
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Leading Brands Respond To Rising Demand for High Protein Products
Leading Brands Leverage Latest Research To Boost Demand for Ff Baby Food
Growing Focus on Offering Products Tailored To Needs of Specific Groups
Competitive Landscape
Leading Brands Adopt Aggressive Marketing Campaigns and Initiatives To Boost Sales
Investment in Product Innovation and Distribution Key To Success in Ff Dairy
Scope for Niche Brands To Grow by Embracing High Protein Trend
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Widespread Lactose Intolerance and Affordable Pricing Fuels Free From Dairy Demand
Growing Interest in Plant-based Diets Boosts Meat Substitute Sales
Growing Interest in New Innovative Free From Dairy Milk Alternatives
Competitive Landscape
Social Media and Internet Increasingly Key To Marketing Free From Dairy Products
Demand Limited by Price Sensitivity, Despite Increasing Ingredient Transparency
Packaged Tofu Boosted by Widening Distribution and Reputation for Hygiene
Category Data
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Focus on Introducing Unsweetened Beverages With Natural Flavours
Strong Awareness of Benefits of Nh Beverages Helps Support Demand
Nh Rtd Tea and Still Natural Mineral Bottled Water Continue To Drive Growth
Competitive Landscape
Oishi Group Benefiting From Innovation and Rising Demand for Nh Rtd Tea
Focus on Innovative New Products in Response To Growing Competition
Responsiveness To Changing Trends Gives Domestic Players An Edge
Category Data
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Trend Fuels Demand for High Fibre and Whole Grain Products
Shift Towards Smart Consumption Drives Interest in Fruit Snacks
New Innovative Products Increasingly Featuring Superfoods
Competitive Landscape
Local Players Quick To Respond To Rising Demand for High Fibre and Superfoods
Use of Locally-grown and Healthy Ingredients Boosts Small Niche Brands
Demand Boosted by Promotion Efforts of Health Food Shops
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Health-concerned Consumers Increasingly Willing To Pay More for Organic Quality
High Prices Force Organic Beverage Producers To Target Wealthy Consumers
Spread of Coffee Culture Boosting Demand for Organic Fresh Coffee
Competitive Landscape
Green Net Coop Benefits From Strong Social Mission and Constant Innovation
Local Mass Players Gradually Expanding Offers With New Organic Ranges
Popularity of High Quality Niche Players Results in Highly Fragmented Market
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Interest in Organic Products Continues To Rise Among Health Conscious Consumers
Parents Increasingly Prepared To Spend More on Organic Baby Food
Sales Continue To Be Limited by Consumer Price Sensitivity
Competitive Landscape
Strong Scope for Niche Brands To Compete and Gain Sales Share
Independent Niche Brands Increasingly Available Via Health Food Shops and Online
Focus on Offering More Affordable Products To Attract Price Sensitive Consumers
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024


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