Health and Wellness in Thailand
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Thailand
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Major brands continue to build on their success through product health innovations
Good source of vitamins is leading claim as consumers seek fortified hot drinks for enhanced nutrition
Digestive health grows in line with focus on the gut and strengthening immunity
PROSPECTS AND OPPORTUNITIES
Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
Vegetarian claim offers further growth potential, driven by rising concerns over health, environment and animal welfare
Lactose free flourishes with rising awareness of lactose intolerance
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar tax drives new development in health and wellness soft drinks
Good source of minerals is leading claim, as consumers appreciate fortified/functional soft drinks
No sugar driven by health and obesity concerns
PROSPECTS AND OPPORTUNITIES
Functional benefits will be key innovation and driving force behind health and wellness claims
Consumers to remain attracted to soft drinks with good source of minerals
Brain health and memory to increase as consumers look to support cognitive function
CATEGORY DATA
Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ health consciousness as the bottom-line driver for product innovation
Natural is leading health and wellness claim in snacks, despite falling sales as consumers demand more specific health benefits
Bone and joint health on the rise as consumers seek specific health benefits from their snacks
PROSPECTS AND OPPORTUNITIES
Government policy supports new opportunities for healthy snack portfolios
High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
Plant-based expected to grow in line with rising concerns over health, environment and animal welfare
CATEGORY DATA
Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 19 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Manufacturers add functional benefits to their products to appeal to health-conscious consumers
Good source of minerals is leading health and wellness claim as consumer seek greater nutrition from convenient dairy products
Vegan options driven by shifting lifestyles, concerns about the environment and animal welfare
PROSPECTS AND OPPORTUNITIES
Competition to intensify among plant-based milk players, creating new opportunities
Further demand for fortified/functional health and wellness dairy products and alternatives to support leading claim of good source of minerals
Good source of plant sterols/stanols expected to grow as consumers look to boost metabolism
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based and natural trends create new opportunities for brands in cooking ingredients and meals
Natural is leading claim, as consumers aim to avoid unnecessary additives
Dairy free driven by rising concerns over health, environment and animal welfare
PROSPECTS AND OPPORTUNITIES
Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
Ongoing popularity of natural claims will push players to innovate
Meat free offers strong growth potential in line with greater move away from animal-based cooking ingredients and meals
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based diet trend surges as health-conscious consumers seek alternative options
Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
Gluten free driven by health trends and rising awareness of food intolerance
PROSPECTS AND OPPORTUNITIES
Thailand’s pledge to cut salt consumption by 30% by 2025 to stimulate new product development
Organic set to remain leading claim, driven by rising health concerns
Probiotic offers further growth potential in staple foods driven by gut health concerns
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Major brands continue to build on their success through product health innovations
Good source of vitamins is leading claim as consumers seek fortified hot drinks for enhanced nutrition
Digestive health grows in line with focus on the gut and strengthening immunity
PROSPECTS AND OPPORTUNITIES
Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
Vegetarian claim offers further growth potential, driven by rising concerns over health, environment and animal welfare
Lactose free flourishes with rising awareness of lactose intolerance
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar tax drives new development in health and wellness soft drinks
Good source of minerals is leading claim, as consumers appreciate fortified/functional soft drinks
No sugar driven by health and obesity concerns
PROSPECTS AND OPPORTUNITIES
Functional benefits will be key innovation and driving force behind health and wellness claims
Consumers to remain attracted to soft drinks with good source of minerals
Brain health and memory to increase as consumers look to support cognitive function
CATEGORY DATA
Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ health consciousness as the bottom-line driver for product innovation
Natural is leading health and wellness claim in snacks, despite falling sales as consumers demand more specific health benefits
Bone and joint health on the rise as consumers seek specific health benefits from their snacks
PROSPECTS AND OPPORTUNITIES
Government policy supports new opportunities for healthy snack portfolios
High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
Plant-based expected to grow in line with rising concerns over health, environment and animal welfare
CATEGORY DATA
Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 19 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Manufacturers add functional benefits to their products to appeal to health-conscious consumers
Good source of minerals is leading health and wellness claim as consumer seek greater nutrition from convenient dairy products
Vegan options driven by shifting lifestyles, concerns about the environment and animal welfare
PROSPECTS AND OPPORTUNITIES
Competition to intensify among plant-based milk players, creating new opportunities
Further demand for fortified/functional health and wellness dairy products and alternatives to support leading claim of good source of minerals
Good source of plant sterols/stanols expected to grow as consumers look to boost metabolism
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based and natural trends create new opportunities for brands in cooking ingredients and meals
Natural is leading claim, as consumers aim to avoid unnecessary additives
Dairy free driven by rising concerns over health, environment and animal welfare
PROSPECTS AND OPPORTUNITIES
Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
Ongoing popularity of natural claims will push players to innovate
Meat free offers strong growth potential in line with greater move away from animal-based cooking ingredients and meals
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based diet trend surges as health-conscious consumers seek alternative options
Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
Gluten free driven by health trends and rising awareness of food intolerance
PROSPECTS AND OPPORTUNITIES
Thailand’s pledge to cut salt consumption by 30% by 2025 to stimulate new product development
Organic set to remain leading claim, driven by rising health concerns
Probiotic offers further growth potential in staple foods driven by gut health concerns
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
