Health and Wellness - Sweden
In Sweden an increasing number of consumers are switching from low-fat products to high-fat products in order to lose weight. The trend was already noticeable a few years back, but the trend has accelerated since then. The trend has been spurred by diets such as the Atkins diet, and more recently by the LCHF diet, or the Low-Carb High-Fat diet. The Low-Carb High-Fat diet bears a resemblance to the Atkins diet, with the LCHF diet mainly promoted by the physician and popular blogger Annika...
Euromonitor International's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Consumers Are Switching To High-fat Products in Order To Lose Weight
Sales of Organic Food and Beverages Performing Well Despite the Recession
Additives Avoided
Common EU Regulations Affecting the Labelling of Fortified/functional Food
Locally Produced A Rising Trend
Key Trends and Developments
Impact of the Economic Recession in Sweden
From the Light Trend To the High-fat Trend
Naturally Healthy Locally Produced Organic Food in Demand
Increased Competition From Private Label
Lighter Packaging Due To the Recession and Environmental Concerns
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Green N' Lean Healthy Food Ab
Strategic Direction
Key Facts
Summary 2 Green n' Lean Healthy Food AB: Key Facts
Summary 3 Green n' Lean Healthy Food AB: Operational Indicators
Company Background
Competitive Positioning
Kiviks Musteri Ab
Strategic Direction
Key Facts
Summary 4 Kiviks Musteri AB: Key Facts
Summary 5 Kiviks Musteri AB: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Kiviks Musteri AB: Competitive Position 2009
Oatly Ab
Strategic Direction
Key Facts
Summary 7 Oatly AB: Key Facts
Summary 8 Oatly AB: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Oatly AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 34 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 35 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 36 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 39 Fortified/functional Beverages Company Shares 2005-2009
Table 41 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 42 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 44 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 45 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 46 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 47 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 48 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2009
Table 49 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 50 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 51 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 52 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 53 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 57 Fortified/functional Packaged Food Company Shares 2005-2009
Table 58 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 59 Fortified/functional Bread Brand Shares 2006-2009
Table 60 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 61 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of NH Beverages by Subsector: Value 2004-2009
Table 63 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 64 NH Beverages Company Shares 2005-2009
Table 65 NH Beverages Brand Shares 2006-2009
Table 66 NH Green RTD Tea Brand Shares 2006-2009
Table 67 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 68 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 70 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 71 NH Packaged Food Company Shares 2005-2009
Table 72 NH Packaged Food Brand Shares 2006-2009
Table 73 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 74 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 76 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 77 Organic Beverages Company Shares 2005-2009
Table 78 Organic Beverages Brand Shares 2006-2009
Table 79 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 80 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Table 81 Fortified/functional Nectars (25-99% Juice) by Prime Positioning
Table 82 Fortified/functional Nectars (25-99% Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 84 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 85 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 86 Organic Packaged Food Company Shares 2005-2009
Table 87 Organic Packaged Food Brand Shares 2006-2009
Table 88 Organic Dried Baby Food Brand Shares 2006-2009
Table 89 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 90 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
Table 91 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 92 Pro/Pre Biotic Yoghurt by Claim Types
Table 93 Other Functional Yoghurt by Prime Positioning
Table 94 Other Functional Yoghurt by Claim Types
Table 95 Functional Spreadable Oils and Fats by Prime Positioning
Table 96 Functional Spreadable Oils and Fats by Claim Types
Table 97 Functional Gum by Prime Positioning
Table 98 Functional Gum by Claim Types
Consumers Are Switching To High-fat Products in Order To Lose Weight
Sales of Organic Food and Beverages Performing Well Despite the Recession
Additives Avoided
Common EU Regulations Affecting the Labelling of Fortified/functional Food
Locally Produced A Rising Trend
Key Trends and Developments
Impact of the Economic Recession in Sweden
From the Light Trend To the High-fat Trend
Naturally Healthy Locally Produced Organic Food in Demand
Increased Competition From Private Label
Lighter Packaging Due To the Recession and Environmental Concerns
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Green N' Lean Healthy Food Ab
Strategic Direction
Key Facts
Summary 2 Green n' Lean Healthy Food AB: Key Facts
Summary 3 Green n' Lean Healthy Food AB: Operational Indicators
Company Background
Competitive Positioning
Kiviks Musteri Ab
Strategic Direction
Key Facts
Summary 4 Kiviks Musteri AB: Key Facts
Summary 5 Kiviks Musteri AB: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Kiviks Musteri AB: Competitive Position 2009
Oatly Ab
Strategic Direction
Key Facts
Summary 7 Oatly AB: Key Facts
Summary 8 Oatly AB: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Oatly AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 34 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 35 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 36 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 39 Fortified/functional Beverages Company Shares 2005-2009
Table 41 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 42 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 44 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 45 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 46 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 47 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 48 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2009
Table 49 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 50 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 51 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 52 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 53 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 57 Fortified/functional Packaged Food Company Shares 2005-2009
Table 58 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 59 Fortified/functional Bread Brand Shares 2006-2009
Table 60 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 61 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of NH Beverages by Subsector: Value 2004-2009
Table 63 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 64 NH Beverages Company Shares 2005-2009
Table 65 NH Beverages Brand Shares 2006-2009
Table 66 NH Green RTD Tea Brand Shares 2006-2009
Table 67 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 68 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 70 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 71 NH Packaged Food Company Shares 2005-2009
Table 72 NH Packaged Food Brand Shares 2006-2009
Table 73 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 74 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 76 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 77 Organic Beverages Company Shares 2005-2009
Table 78 Organic Beverages Brand Shares 2006-2009
Table 79 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 80 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Table 81 Fortified/functional Nectars (25-99% Juice) by Prime Positioning
Table 82 Fortified/functional Nectars (25-99% Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 84 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 85 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 86 Organic Packaged Food Company Shares 2005-2009
Table 87 Organic Packaged Food Brand Shares 2006-2009
Table 88 Organic Dried Baby Food Brand Shares 2006-2009
Table 89 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 90 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
Table 91 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 92 Pro/Pre Biotic Yoghurt by Claim Types
Table 93 Other Functional Yoghurt by Prime Positioning
Table 94 Other Functional Yoghurt by Claim Types
Table 95 Functional Spreadable Oils and Fats by Prime Positioning
Table 96 Functional Spreadable Oils and Fats by Claim Types
Table 97 Functional Gum by Prime Positioning
Table 98 Functional Gum by Claim Types
