Health and Wellness in Poland
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Poland
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Products offering functional ingredients and immune support see rising sales
Coffee helps natural to hold the leading sales within health and wellness hot drinks, although natural tea also has significant sales
Superfruit claim boosted by a consumer desire to look good and maintain health within hot drinks
PROSPECTS AND OPPORTUNITIES
Innovations in terms of no caffeine coffee and coffee with additives
Healthier lifestyles and demand for less processing will lead natural to see significant absolute growth in health and wellness hot drinks
Concern about diseases of the circulatory system set to boost interest in cardiovascular health hot drinks
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Government acts to discourage high sugar consumption
Natural leads sales of health and wellness soft drinks, as consumers aim to maintain their health through diet
Low fat claim in health and wellness soft drinks benefits from media coverage that raises concern about health problems linked to fat consumption
PROSPECTS AND OPPORTUNITIES
Further withdrawal of high sugar soft drinks as scope of regulation set to expand
Natural likely to show promise in health and wellness soft drinks during the forecast period as consumers seek out less processed soft drinks
Concerns about health, the environment, and animal welfare set to boost lactose free during the forecast period
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers turn to locally produced health and wellness snacks offering flavour variety
Gluten free leads health and wellness snacks as consumer awareness of gluten intolerance rises and more references are available
Consumers’ desire to boost their metabolism sees rise in sales of superfruit snacks
PROSPECTS AND OPPORTUNITIES
Body consciousness and health awareness will support growth for health and wellness snacks
Continuing the trend from 2022, gluten free also set to see strong absolute growth in health and wellness snacks over the forecast period
Consumer concerns over cardiovascular health and recent legislation set to lead to growth in cardiovascular health and no fat products
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Activities to promote vegan dairy products and alternatives
In 2022, the natural claim leads health and wellness dairy products and alternatives, as such products enjoy greater consumer trust
Consumers look for energy boosting claims due to busy lives and challenges recovering from COVID-19
PROSPECTS AND OPPORTUNITIES
Popularity of lactose-free and vegan products to stimulate sales
Natural also set to see the strongest absolute growth in health and wellness dairy products and alternatives over the forecast period
Concerns about health, animal welfare and the environment mean vegetarian will be a claim to watch
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Adding value through vegan and clean label
Concern about overprocessing of food helps natural to lead sales of health and wellness cooking ingredients and meals
Good source of antioxidants records growth as consumers look for functional products, while low fat also sees rising value sales in 2022
PROSPECTS AND OPPORTUNITIES
Innovations in the vegetarian and vegan space set to stimulate sales
Natural to see the most promising absolute growth in health and wellness cooking ingredients and meals as consumers avoid overprocessed foods
No allergens expected to record value growth as consumers look after themselves and the planet
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vegetarian and no sugar products highlight added features to attract consumers
Increased health concerns, boosted by the pandemic, leads high fibre to see the highest sales in health and wellness staple foods
As vegetarian and vegan diets become more popular, plant-based records the most dynamic performance within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Need for innovation, especially in light of recent legislation, but also a need to remain price-competitive
Vegan set to see strong absolute growth in health and wellness staple foods as more consumers turn to a diet free from animal products
With consumers looking to improve their digestion and metabolism, probiotic will be one to watch within health and wellness staple foods
CATEGORY DATA
Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Products offering functional ingredients and immune support see rising sales
Coffee helps natural to hold the leading sales within health and wellness hot drinks, although natural tea also has significant sales
Superfruit claim boosted by a consumer desire to look good and maintain health within hot drinks
PROSPECTS AND OPPORTUNITIES
Innovations in terms of no caffeine coffee and coffee with additives
Healthier lifestyles and demand for less processing will lead natural to see significant absolute growth in health and wellness hot drinks
Concern about diseases of the circulatory system set to boost interest in cardiovascular health hot drinks
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Government acts to discourage high sugar consumption
Natural leads sales of health and wellness soft drinks, as consumers aim to maintain their health through diet
Low fat claim in health and wellness soft drinks benefits from media coverage that raises concern about health problems linked to fat consumption
PROSPECTS AND OPPORTUNITIES
Further withdrawal of high sugar soft drinks as scope of regulation set to expand
Natural likely to show promise in health and wellness soft drinks during the forecast period as consumers seek out less processed soft drinks
Concerns about health, the environment, and animal welfare set to boost lactose free during the forecast period
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers turn to locally produced health and wellness snacks offering flavour variety
Gluten free leads health and wellness snacks as consumer awareness of gluten intolerance rises and more references are available
Consumers’ desire to boost their metabolism sees rise in sales of superfruit snacks
PROSPECTS AND OPPORTUNITIES
Body consciousness and health awareness will support growth for health and wellness snacks
Continuing the trend from 2022, gluten free also set to see strong absolute growth in health and wellness snacks over the forecast period
Consumer concerns over cardiovascular health and recent legislation set to lead to growth in cardiovascular health and no fat products
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Activities to promote vegan dairy products and alternatives
In 2022, the natural claim leads health and wellness dairy products and alternatives, as such products enjoy greater consumer trust
Consumers look for energy boosting claims due to busy lives and challenges recovering from COVID-19
PROSPECTS AND OPPORTUNITIES
Popularity of lactose-free and vegan products to stimulate sales
Natural also set to see the strongest absolute growth in health and wellness dairy products and alternatives over the forecast period
Concerns about health, animal welfare and the environment mean vegetarian will be a claim to watch
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Adding value through vegan and clean label
Concern about overprocessing of food helps natural to lead sales of health and wellness cooking ingredients and meals
Good source of antioxidants records growth as consumers look for functional products, while low fat also sees rising value sales in 2022
PROSPECTS AND OPPORTUNITIES
Innovations in the vegetarian and vegan space set to stimulate sales
Natural to see the most promising absolute growth in health and wellness cooking ingredients and meals as consumers avoid overprocessed foods
No allergens expected to record value growth as consumers look after themselves and the planet
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vegetarian and no sugar products highlight added features to attract consumers
Increased health concerns, boosted by the pandemic, leads high fibre to see the highest sales in health and wellness staple foods
As vegetarian and vegan diets become more popular, plant-based records the most dynamic performance within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Need for innovation, especially in light of recent legislation, but also a need to remain price-competitive
Vegan set to see strong absolute growth in health and wellness staple foods as more consumers turn to a diet free from animal products
With consumers looking to improve their digestion and metabolism, probiotic will be one to watch within health and wellness staple foods
CATEGORY DATA
Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
