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Health and Wellness in Poland

February 2020 | 91 pages | ID: H84D7EA0FA3EN
Euromonitor International Ltd

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Polish consumers showed continued interest in health and wellness packaged food and beverages in 2019, particularly with regards to the naturalness and healthful properties of ingredients. A growing concern with overall health and wellbeing has led Poles to increase their participation in sports and exercise and pay more attention to claims carried on packaging and labelling of products for consumption. Rising disposable incomes and the wider availability of health and wellness products contribu...

Euromonitor International's Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Conditions Remain Favourable for Sales of Health and Wellness Food and Beverages
Naturalness Trend and Desire for Flavour Drives Growth of Nh and Organic Produce
Multinationals Maintain Their Strength, But Domestic Players Gaining Ground
Diversified Distribution of Health and Wellness Products Continues in 2019
Growth Predicted To Continue Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Beverages Drives Growth in Bfy
Artificial Sweeteners Still the Primary Alternative To Sugar
Anti-sugar Sentiment Stronger Than Concerns With Caffeine
Competitive Landscape
Coca-Cola Stays on Top With Several New Launches
Multinationals Continue To Hold Greatest Share of Sales
Rapid Response To Consumer Demand Ensures Continued Growth
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Bfy Packaged Food Continues To Grow in 2019
Increased Interest in Sports Benefits Bfy Sales
Prices Slowly Dropping As Reduced Fat and Reduced Sugar Become Mainstream
Competitive Landscape
Wrigley Maintains Its Lead in 2019
Private Label Products Prove Popular
Domestic Companies Do Well in Dairy
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Increased Demand for Vitamins Fuels F/f Beverages
F/f Claims Raise Question of Sales Restrictions
Plant-based Products Grow Popular
Competitive Landscape
Mws Retains Its Lead But Loses Sales
F/f Beverages Remains Fragmented in 2019
Polish Players Hold Their Own With New Product Developments
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Keen To Increase Vitamin Intake, Benefiting F/f Packaged Food
Prices Continue To Fall As Private Label Intensifies Competition
F/f Faces Challenges As Consumers Turn Towards the Natural
Competitive Landscape
Nestl? and Nutricia Retain Their Reign of F/f Packaged Food
Private Label Holds Its Share Despite Slow Growth
Manufacturers Invest in Product Promotion
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Free From Food Predicted To Expand Over the Forecast Period
Free From Lactose Dairy Continues To Gain Ground
Free From Gluten Remains Underdeveloped
Competitive Landscape
Nutricia and Nestl? Stay Ahead in 2019
Consumers Demand More Varied Range of Free From Alternatives
Private Label's Rapid Growth Continues in 2019
Category Data
Table 57 Sales of Free From by Category: Value 2014-2019
Table 58 Sales of Free From by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Free From: % Value 2015-2019
Table 60 LBN Brand Shares of Free From: % Value 2016-2019
Table 61 Distribution of Free From by Format: % Value 2014-2019
Table 62 Forecast Sales of Free From by Category: Value 2019-2024
Table 63 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Taste and Flavour Keep Consumers Interested in Nh Beverages
Superfruits Shows Super Growth
Naturalness Trend Sustains Sales of Nh Bottled Water
Competitive Landscape
No Change in Leadership of A Highly Fragmented Landscape
Nh Rtd Tea Holds Development Potential
Nh Fruit/vegetable Juice Enjoys Investment in Innovation
Category Data
Table 64 Sales of NH Beverages by Category: Value 2014-2019
Table 65 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 67 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 68 Distribution of NH Beverages by Format: % Value 2014-2019
Table 69 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Trend Provides Favourable Conditions for Nh Packaged Food
Continued Growth Predicted for Nh Packaged Food
Consumers Show Growing Interest in Superfoods
Competitive Landscape
Fragmentation Remains in Nh Food in 2019
Artisanal Companies Continue To Hold Highest Value Share
Continuous Development Drives Nh Packaged Food
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2014-2019
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 75 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Beverages Gain Shelf Space in 2019
Farmers Promote Growth of Organic Fruit/vegetable Juice
Consumers Not Fully-informed of the Benefits of Organic
Competitive Landscape
Juice Players Retain Lead of Organic Beverages
Organic Tea Keeps on Growing
Private Label Remains Largely Absent From Organic Beverages in 2019
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2014-2019
Table 79 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 80 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 81 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 82 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 83 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Packaged Food Records Good Growth With Rising Consumer Awareness
Labelling To Prove Organic Origins Reassures Consumers
Organic Packaged Food Remains Niche in Poland
Competitive Landscape
Baby Food Producer Hippa Continues To Lead Organic Packaged Food in 2019
Major Players Still Not Tempted To Invest in Organic Packaged Food
Independent Small Grocers Lose Sales Share To Larger Channels
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 89 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024


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