Health and Wellness in Norway
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Norway
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW SOFT DRINKS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar and energy boosting remain by far the most popular options in 2022
Rising concern over obesity epidemic feels demand for no sugar soft drinks
Immune support sees growth during the post-pandemic era
PROSPECTS AND OPPORTUNITIES
Rising consumer interest in nutrition set to support sales growth
Energy boosting set to generate growth over the forecast period
Good source of vitamins also slated for growth as consumers demand better nutrition
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resurgence of snacking habits boosts sales across health and wellness snacks
2022 SEES NO SUGAR MAINTAIN ITS PROMINENT STATUS WITHIN HEALTH AND WELLNESS SNACKS
High protein boosted due to the influence of the keto trend
PROSPECTS AND OPPORTUNITIES
Vegan and gluten free options to gain ground as more attention paid to intolerances
Growth slated for vegan snacks as plant-based diets become more popular
Lactose free snacks to benefit from rising concerns over lactose consumption
CATEGORY DATA
Table 9 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 12 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 13 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 14 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 15 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic and lactose free gain ground as consumers begin to value convenience again
Low fat a major category as consumers look to manage their weight better
Probiotic growing as interest in boosting immune system function rises
PROSPECTS AND OPPORTUNITIES
Demand for vegan and lactose free products set to rise as organic dairy struggles
Vegan dairy products and alternatives very much in line with current consumer trends
No sugar expected to grow as the obesity epidemic deepens
CATEGORY DATA
Table 17 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 20 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 21 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 22 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 23 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 24 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natural, no sugar and low sugar products drive growth as artificial products are shunned
Vegetarian a popular option as consumers reduce meat intake for various reasons
Weight management booms as concern over the rising obesity rate fuels demand
PROSPECTS AND OPPORTUNITIES
The rise of gluten free and low sugar and shift towards private label set to accelerate
Vegan cooking ingredients and meals to remain a highly promising category
Good source of minerals slated for growth as the spotlight falls on nutrition
CATEGORY DATA
Table 26 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 29 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 30 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 31 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 32 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 33 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shifting consumer habits in the post-pandemic era shape development of staple foods
2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS STAPLE FOODS
No sugar sees a boost as consumers avoid sweetened products
PROSPECTS AND OPPORTUNITIES
Shift towards plant-based diets and focus on dietary sensitivities to shape demand
High protein slated to grow as the keto diet trend continues to build
Dairy free to rise due to higher sales of plant-based diet spreads
CATEGORY DATA
Table 35 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 38 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 39 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 40 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 41 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW SOFT DRINKS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar and energy boosting remain by far the most popular options in 2022
Rising concern over obesity epidemic feels demand for no sugar soft drinks
Immune support sees growth during the post-pandemic era
PROSPECTS AND OPPORTUNITIES
Rising consumer interest in nutrition set to support sales growth
Energy boosting set to generate growth over the forecast period
Good source of vitamins also slated for growth as consumers demand better nutrition
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resurgence of snacking habits boosts sales across health and wellness snacks
2022 SEES NO SUGAR MAINTAIN ITS PROMINENT STATUS WITHIN HEALTH AND WELLNESS SNACKS
High protein boosted due to the influence of the keto trend
PROSPECTS AND OPPORTUNITIES
Vegan and gluten free options to gain ground as more attention paid to intolerances
Growth slated for vegan snacks as plant-based diets become more popular
Lactose free snacks to benefit from rising concerns over lactose consumption
CATEGORY DATA
Table 9 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 12 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 13 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 14 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 15 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic and lactose free gain ground as consumers begin to value convenience again
Low fat a major category as consumers look to manage their weight better
Probiotic growing as interest in boosting immune system function rises
PROSPECTS AND OPPORTUNITIES
Demand for vegan and lactose free products set to rise as organic dairy struggles
Vegan dairy products and alternatives very much in line with current consumer trends
No sugar expected to grow as the obesity epidemic deepens
CATEGORY DATA
Table 17 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 20 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 21 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 22 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 23 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 24 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natural, no sugar and low sugar products drive growth as artificial products are shunned
Vegetarian a popular option as consumers reduce meat intake for various reasons
Weight management booms as concern over the rising obesity rate fuels demand
PROSPECTS AND OPPORTUNITIES
The rise of gluten free and low sugar and shift towards private label set to accelerate
Vegan cooking ingredients and meals to remain a highly promising category
Good source of minerals slated for growth as the spotlight falls on nutrition
CATEGORY DATA
Table 26 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 29 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 30 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 31 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 32 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 33 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shifting consumer habits in the post-pandemic era shape development of staple foods
2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS STAPLE FOODS
No sugar sees a boost as consumers avoid sweetened products
PROSPECTS AND OPPORTUNITIES
Shift towards plant-based diets and focus on dietary sensitivities to shape demand
High protein slated to grow as the keto diet trend continues to build
Dairy free to rise due to higher sales of plant-based diet spreads
CATEGORY DATA
Table 35 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 38 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 39 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 40 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 41 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
