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Health and Wellness in Norway

February 2020 | 87 pages | ID: H29237C5A72EN
Euromonitor International Ltd

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Health and wellness recorded a solid performance in 2019, with all categories except naturally healthy beverages recording retail value growth. Categories such as FF energy drinks performed extremely well, with reduced sugar energy drinks leading the charge as sugar reduction remained a hot topic among consumers, with reduced sugar carbonates recording accelerating retail value growth. Naturally healthy beverages witnessed a declining performance, as the weather-sensitive NH bottled water catego...

Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Health and Wellness Continues To Perform Well in 2019
Sugar Reduction Remains A Hot Topic Among Consumers
Large Players Continue To Dominate
Modern Grocery Retailers Maintains Its Grip
Positive Outlook for Health and Wellness
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
the Shift Towards Reduced Sugar Carbonates Accelerates
Innovation Largely Focuses on Reduced Sugar Non-cola Carbonates
Mixed Trends in Reduced Sugar Concentrates
Competitive Landscape
Ringnes Retains Its Lead
Coca-Cola European Partners Norge Strengthens Its Second Place
Lerum Fabrikker Continues To Lead Reduced Sugar Concentrates
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthier Options Impact Weighted Salt and Sugar Averages, Diminishing Better for You Range
Trends for Natural and Easy To Identify Packaging Is Diminishing the Quantity of Products Classified As Better for You Packaged Food.
Government Initiatives Undermine Better for You Packaged Food
Competitive Landscape
Domestic Dairy Giants Tine and Q-meieriene Strengthen Positions Thanks To Strength in Dairy
Mars Norge Loses Share As Orkla Confectionery & Snacks Launch Ff Chewing Gum
Branded Options Continue To Dominate Better for You Packaged Food
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Innovation in Reduced Sugar Energy Drinks Drives Growth
Ff Bottled Water Continues To Emerge, Albeit With Only One Significant Player
Limited Innovation in Ff Sports Drinks
Competitive Landscape
Coca-Cola European Partners Norge Retains Its Lead
Red Bull Norge Retains Its Strong Second Place
Vitamin Well Norge Achieves Strong Growth
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Uptake of Exercise Drives Development of High-protein Products
Government Approval Remains Essential To Widespread Acceptance
Stringent Regulatory Framework Continues To Hinder More Dynamic Growth
Competitive Landscape
Orkla's Solidox Drives Growth in Ff Confectionery Following 2018 Launch
Dairy Giants Lose Value Share As Milk Consumption Continues To Decline
Paucity of Ff Brands Stifles Dynamism
Category Data
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Free From Dairy and Free From Meat Benefit From Widening Range Including Private Label
Free From Gluten Remains Topical, With Growing Number Seeking To Reduce Gluten Intake
Free From Lactose Growth Slows Due To Low Lactose Intolerance Levels
Competitive Landscape
Tine Gains Share With Significant Product Launches
Private Label Expansion Threatens Economy Brands
Traditional Free From Players Struggle With Rising Competition
Category Data
Table 52 Sales of Free From by Category: Value 2014-2019
Table 53 Sales of Free From by Category: % Value Growth 2014-2019
Table 54 NBO Company Shares of Free From: % Value 2015-2019
Table 55 LBN Brand Shares of Free From: % Value 2016-2019
Table 56 Distribution of Free From by Format: % Value 2014-2019
Table 57 Forecast Sales of Free From by Category: Value 2019-2024
Table 58 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Weak Nh Bottled Water Sales Result in Declines for Naturally Healthy Beverages
Nh Fruit/herbal Tea Continues To Grow in Popularity, With New Consumption Moments
Premiumisation in Nh Superfruit 100% Juice
Competitive Landscape
Ringnes Retains Its Lead
Sunniva Drikker Retains Its Second Place
Private Label Takes Share in Nh Fruit/vegetable Juice
Category Data
Table 59 Sales of NH Beverages by Category: Value 2014-2019
Table 60 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 62 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 63 Distribution of NH Beverages by Format: % Value 2014-2019
Table 64 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Interest in Health Drives Naturally Healthy Packaged Food
Nh High Fibre Food Gradually Becoming the Norm
Competition From Other Hw Products Continues To Limit More Dynamic Growth
Competitive Landscape
Staple Positioning of Many Products Results in Stable Shares
Private Label Poses Challenge To Economy Brands, Benefiting From Close Ties Between Retailers and Bakeries
Company Performance Linked To Overall Category Performance
Category Data
Table 66 Sales of NH Packaged Food by Category: Value 2014-2019
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 70 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Coffee Remains the Most Popular Organic Beverage
Organic Fruit/herbal Tea Increasingly Popular for Its Perceived Healthy Properties
Cross Border Trade With Sweden Remains An Issue
Competitive Landscape
Organic Coffee Continues To Face Price Pressure From Private Label
M Willumsen Strengthens Its Share in Second Place
Mainstream Tea Players Underrepresented in Organic Tea
Category Data
Table 73 Sales of Organic Beverages by Category: Value 2014-2019
Table 74 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 76 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 77 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 78 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Baby Food and Dairy Boost Growth But Organic Still Has Room To Grow
Premium Private Label Continues To Bridge Gap Between Standard and Organic
Players Urge Health Authorities To Establish Goals To Increase Consumption of Organic Food
Competitive Landscape
Entrance of Nestl? Revitalises Organic Baby Food
Leading Players Grow As Organic Packaged Food Gains Currency
Private Label Places Pressure on Economy Brands
Category Data
Table 80 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 84 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024


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