Health and Wellness in Mexico
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Mexico
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN MEXICO
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slower growth observed across industry as out-of-home activity continues to recover
2022 SEES NATURAL REMAIN AN IMPORTANT CATEGORY OF HEALTH AND WELLNESS HOT DRINKS
Immune support boosted by high obesity rates and concerns
PROSPECTS AND OPPORTUNITIES
Health and wellness oriented product innovation likely to be observed in other hot drinks
Natural to remain a highly promising health and wellness claim in hot drinks
Weight management slated for growth over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
New regulation to encourage greater transparency in soft drinks labelling
Natural soft drinks a good performer as consumers favour bottled water
Brain health and memory an increasingly popular health and wellness claim
PROSPECTS AND OPPORTUNITIES
Existing brands set to expand their product portfolios into new categories
Demand for no fat soft drinks set to rise over the forecast period
Cardiovascular health slated for further growth over the forecast period
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation acts as a barrier to growth as spending is focused on the essentials
Gluten free the most prominent health and wellness claim in snacks in 2022
Growth for plant-based snacks as more consumers look to avoid dairy
PROSPECTS AND OPPORTUNITIES
Product innovation to continue driving value growth in snacks
Gluten free a promising category of health and wellness snacks
Keto to record further sales growth
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Protein content gains relevance in dairy products
Good source of vitamins a very popular health and wellness claim in 2022
Plant-based dairy products and alternatives broaden appeal in Mexico
PROSPECTS AND OPPORTUNITIES
Regulation of trans fats, single-use plastics and sales to children likely to impact sales
Good source of vitamins a promising category as consumers look to improve their diets
Dairy free categories set to rise over the forecast period
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowdown in growth as out-of-home activities continue to recover
Natural the leading health and wellness positioning in cooking ingredients and meals
Superfruit grows as consumers prioritise nutritious food
PROSPECTS AND OPPORTUNITIES
Trans fats regulation to have a major impact on cooking ingredients and meals
Natural slated for positive growth as consumers favour cheaper, more practical options
Rising interest in plant-based food to support rising demand for dairy free products
CATEGORY DATA
Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Key players continue exploring the possibilities inherent in meat free staple foods
The popularity of gluten free comes into focus as more consumers avoid gluten
Hypoallergenic is the best performing claim in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Regulation of trans fats and glyphosate use to influence sales of staple foods
Gluten free set to gather pace as the range of options in the category expands
Probiotic expected to rapidly gain ground as gut health comes to the fore
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN MEXICO
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slower growth observed across industry as out-of-home activity continues to recover
2022 SEES NATURAL REMAIN AN IMPORTANT CATEGORY OF HEALTH AND WELLNESS HOT DRINKS
Immune support boosted by high obesity rates and concerns
PROSPECTS AND OPPORTUNITIES
Health and wellness oriented product innovation likely to be observed in other hot drinks
Natural to remain a highly promising health and wellness claim in hot drinks
Weight management slated for growth over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
New regulation to encourage greater transparency in soft drinks labelling
Natural soft drinks a good performer as consumers favour bottled water
Brain health and memory an increasingly popular health and wellness claim
PROSPECTS AND OPPORTUNITIES
Existing brands set to expand their product portfolios into new categories
Demand for no fat soft drinks set to rise over the forecast period
Cardiovascular health slated for further growth over the forecast period
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation acts as a barrier to growth as spending is focused on the essentials
Gluten free the most prominent health and wellness claim in snacks in 2022
Growth for plant-based snacks as more consumers look to avoid dairy
PROSPECTS AND OPPORTUNITIES
Product innovation to continue driving value growth in snacks
Gluten free a promising category of health and wellness snacks
Keto to record further sales growth
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Protein content gains relevance in dairy products
Good source of vitamins a very popular health and wellness claim in 2022
Plant-based dairy products and alternatives broaden appeal in Mexico
PROSPECTS AND OPPORTUNITIES
Regulation of trans fats, single-use plastics and sales to children likely to impact sales
Good source of vitamins a promising category as consumers look to improve their diets
Dairy free categories set to rise over the forecast period
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowdown in growth as out-of-home activities continue to recover
Natural the leading health and wellness positioning in cooking ingredients and meals
Superfruit grows as consumers prioritise nutritious food
PROSPECTS AND OPPORTUNITIES
Trans fats regulation to have a major impact on cooking ingredients and meals
Natural slated for positive growth as consumers favour cheaper, more practical options
Rising interest in plant-based food to support rising demand for dairy free products
CATEGORY DATA
Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Key players continue exploring the possibilities inherent in meat free staple foods
The popularity of gluten free comes into focus as more consumers avoid gluten
Hypoallergenic is the best performing claim in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Regulation of trans fats and glyphosate use to influence sales of staple foods
Gluten free set to gather pace as the range of options in the category expands
Probiotic expected to rapidly gain ground as gut health comes to the fore
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
