Health and Wellness in Japan
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Japan
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fortification and functionality remain key areas of interest for health-conscious consumers
Organic accounts for the highest sales within health and wellness hot drinks, as consumers consider these less harmful than standard products
No allergens boosted by consumers being more careful with their diet
PROSPECTS AND OPPORTUNITIES
More products are expected to offer mental health benefits
Good source of vitamins shows promise within health and wellness hot drinks to 2027, as consumers look to boost their metabolism
Cardiovascular health expected to rise, with older consumers especially keen to maintain heart health
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
More players offer products with multiple health claims, which gain popularity due to offering value for money and convenience
No sugar leads sales within health and wellness soft drinks in 2022, as the dangers of overconsumption of sugar are well-known
Immune support is a growing claim in health and wellness soft drinks due to consumers’ health awareness and new launches
PROSPECTS AND OPPORTUNITIES
FFC focusing on mental health and healthy ageing are expected to continue to grow
No sugar set to see strong absolute growth in health and wellness soft drinks, for health and weight management purposes
As consumers look to avoid health issues, no added sugar expected to benefit
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness products seen as a way to add value, and players encourage regular consumption
Concerns about health implications of high sugar consumption mean no sugar accounts for the highest sales
Specific health concerns lead plant-based to see growth from a low base
PROSPECTS AND OPPORTUNITIES
Launching health and wellness products under existing snacks brands to encourage trials
Vegan set to see a strong performance due to concerns about diet, the environment, and animal welfare
Consumer concern about diseases of the circulatory system will boost cardiovascular health claims
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing consumer awareness of plant-based milks other than soy
Low fat leads health and wellness dairy products and alternatives due to health concerns, but sales fall as taste is paramount
Dairy free claim rises within health and wellness dairy products and alternatives, due to intolerances and vegan diet
PROSPECTS AND OPPORTUNITIES
Added benefits will be necessary to compete with other healthy foods and drinks
As consumers look to boost their metabolism, good source of minerals set to strong growth to 2027
Gluten free is one to watch
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Launch of Foods with Function Claims continues
Consumers’ desire to prevent health issues means low salt leads health and wellness cooking ingredients and meals in 2022
Consumers’ desire for a strong metabolism drives up high protein sales within health and wellness cooking ingredients and meals in 2022
PROSPECTS AND OPPORTUNITIES
Increasing production costs and declining population to accelerate entry of players in health and wellness cooking ingredients and meals
High fibre likely to show promise in health and wellness cooking ingredients and meals during the forecast period
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
With the desire for better health, and busier lives, a balance between health and convenience is needed
Despite seeing falling sales as consumers seek a better taste, natural holds first place within health and wellness staple foods in 2022
Good source of omega 3s benefits from consumer desire to look after their metabolism in 2022
PROSPECTS AND OPPORTUNITIES
Potential for health-orientated development likely to be constrained by price sensitivity
Revised government target for salt intake set to drive no salt to see the strongest absolute growth in health and wellness staple foods
Link between a poor diet and specific medical issues set to lead bone and joint health to record sales increase
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fortification and functionality remain key areas of interest for health-conscious consumers
Organic accounts for the highest sales within health and wellness hot drinks, as consumers consider these less harmful than standard products
No allergens boosted by consumers being more careful with their diet
PROSPECTS AND OPPORTUNITIES
More products are expected to offer mental health benefits
Good source of vitamins shows promise within health and wellness hot drinks to 2027, as consumers look to boost their metabolism
Cardiovascular health expected to rise, with older consumers especially keen to maintain heart health
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
More players offer products with multiple health claims, which gain popularity due to offering value for money and convenience
No sugar leads sales within health and wellness soft drinks in 2022, as the dangers of overconsumption of sugar are well-known
Immune support is a growing claim in health and wellness soft drinks due to consumers’ health awareness and new launches
PROSPECTS AND OPPORTUNITIES
FFC focusing on mental health and healthy ageing are expected to continue to grow
No sugar set to see strong absolute growth in health and wellness soft drinks, for health and weight management purposes
As consumers look to avoid health issues, no added sugar expected to benefit
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness products seen as a way to add value, and players encourage regular consumption
Concerns about health implications of high sugar consumption mean no sugar accounts for the highest sales
Specific health concerns lead plant-based to see growth from a low base
PROSPECTS AND OPPORTUNITIES
Launching health and wellness products under existing snacks brands to encourage trials
Vegan set to see a strong performance due to concerns about diet, the environment, and animal welfare
Consumer concern about diseases of the circulatory system will boost cardiovascular health claims
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing consumer awareness of plant-based milks other than soy
Low fat leads health and wellness dairy products and alternatives due to health concerns, but sales fall as taste is paramount
Dairy free claim rises within health and wellness dairy products and alternatives, due to intolerances and vegan diet
PROSPECTS AND OPPORTUNITIES
Added benefits will be necessary to compete with other healthy foods and drinks
As consumers look to boost their metabolism, good source of minerals set to strong growth to 2027
Gluten free is one to watch
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Launch of Foods with Function Claims continues
Consumers’ desire to prevent health issues means low salt leads health and wellness cooking ingredients and meals in 2022
Consumers’ desire for a strong metabolism drives up high protein sales within health and wellness cooking ingredients and meals in 2022
PROSPECTS AND OPPORTUNITIES
Increasing production costs and declining population to accelerate entry of players in health and wellness cooking ingredients and meals
High fibre likely to show promise in health and wellness cooking ingredients and meals during the forecast period
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
With the desire for better health, and busier lives, a balance between health and convenience is needed
Despite seeing falling sales as consumers seek a better taste, natural holds first place within health and wellness staple foods in 2022
Good source of omega 3s benefits from consumer desire to look after their metabolism in 2022
PROSPECTS AND OPPORTUNITIES
Potential for health-orientated development likely to be constrained by price sensitivity
Revised government target for salt intake set to drive no salt to see the strongest absolute growth in health and wellness staple foods
Link between a poor diet and specific medical issues set to lead bone and joint health to record sales increase
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
