Health and Wellness in Indonesia
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Indonesia
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN INDONESIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed fortunes for sugar-related claims in coffee and other hot drinks
Natural still the leading health and wellness claim by value but overall sales decline
No caffeine, no problem
PROSPECTS AND OPPORTUNITIES
Interest in plant-based, lactose free and dairy free hot drinks set to rise
Increasingly busy lifestyles should broaden appeal of energy boosting hot drinks
Postive outlook for vegetarian claims
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soft drinks with added functional ingredients continue to gain popularity in Indonesia
Natural still the leading health and wellness claim in value terms despite declining sales
Immune support is the fastest growing claim in volume and value terms
PROSPECTS AND OPPORTUNITIES
Interest in soft drinks with beauty-oriented claims expected to rise
Good source of minerals poised to become the leading claim in value terms
Rising health-consciousness to benefit interest in organic produce
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising health-consciousness continues to buoy demand for “clean label” snacks
Good source of vitamins still the leading health and wellness claim in snacks
Brain health and memory driven by ageing population
PROSPECTS AND OPPORTUNITIES
Interest in functional claims related to beauty and personal appearance set to rise
Good source of vitamins will remain the leading health and wellness claim
Growth potential for vegan claims
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Interest in plant-based dairy products and alternatives remains strong
Good source of minerals still the leading health and wellness claim
Rising interest in skin health
PROSPECTS AND OPPORTUNITIES
Availability of and demand for lactose free dairy products and alternatives set to rise
Good source of minerals will remain the leading claim by some distance
Gains expected for vegetarian products
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness products made with local herbs and spices gain popularity
Natural still the leading health and wellness claim but overall sales decline
Positive growth for digestive health claim
PROSPECTS AND OPPORTUNITIES
Plant-based options will benefit from health, environmental and animal welfare concerns
Natural set to remain the leading health and wellness claim
Clear potential in vegan claims
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Konyaku-based rice and noodles continue to gain popularity among Indonesians
Good source of minerals still the leading health and wellness claim in staple foods
New dietary preferences see positive growth for plant-based claims
PROSPECTS AND OPPORTUNITIES
Portion control trend likely to gain momentum as obesity concerns rise
Good source of minerals set to remain the leading health and wellness claim
Vegan poised to be among the fastest growing claims in volume and value terms
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN INDONESIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed fortunes for sugar-related claims in coffee and other hot drinks
Natural still the leading health and wellness claim by value but overall sales decline
No caffeine, no problem
PROSPECTS AND OPPORTUNITIES
Interest in plant-based, lactose free and dairy free hot drinks set to rise
Increasingly busy lifestyles should broaden appeal of energy boosting hot drinks
Postive outlook for vegetarian claims
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soft drinks with added functional ingredients continue to gain popularity in Indonesia
Natural still the leading health and wellness claim in value terms despite declining sales
Immune support is the fastest growing claim in volume and value terms
PROSPECTS AND OPPORTUNITIES
Interest in soft drinks with beauty-oriented claims expected to rise
Good source of minerals poised to become the leading claim in value terms
Rising health-consciousness to benefit interest in organic produce
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising health-consciousness continues to buoy demand for “clean label” snacks
Good source of vitamins still the leading health and wellness claim in snacks
Brain health and memory driven by ageing population
PROSPECTS AND OPPORTUNITIES
Interest in functional claims related to beauty and personal appearance set to rise
Good source of vitamins will remain the leading health and wellness claim
Growth potential for vegan claims
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Interest in plant-based dairy products and alternatives remains strong
Good source of minerals still the leading health and wellness claim
Rising interest in skin health
PROSPECTS AND OPPORTUNITIES
Availability of and demand for lactose free dairy products and alternatives set to rise
Good source of minerals will remain the leading claim by some distance
Gains expected for vegetarian products
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness products made with local herbs and spices gain popularity
Natural still the leading health and wellness claim but overall sales decline
Positive growth for digestive health claim
PROSPECTS AND OPPORTUNITIES
Plant-based options will benefit from health, environmental and animal welfare concerns
Natural set to remain the leading health and wellness claim
Clear potential in vegan claims
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Konyaku-based rice and noodles continue to gain popularity among Indonesians
Good source of minerals still the leading health and wellness claim in staple foods
New dietary preferences see positive growth for plant-based claims
PROSPECTS AND OPPORTUNITIES
Portion control trend likely to gain momentum as obesity concerns rise
Good source of minerals set to remain the leading health and wellness claim
Vegan poised to be among the fastest growing claims in volume and value terms
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
