Health and Wellness in Taiwan
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Taiwan
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Instant tea slows down due to increasing consumer concern with health and wellness
Natural leads health and wellness hot drinks, but sees sales fall in 2022
Organic demand driven by desire to drink natural hot drinks
PROSPECTS AND OPPORTUNITIES
Natural shows promise in health and wellness hot drinks
No added sugar expected to grow due to weight and cardiovascular concerns
Growing demand for vegan products
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brands launch low sugar, low calorie drinks but popularity of home-made drinks limits demand
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS
Concerns about weight boost low sugar soft drinks
PROSPECTS AND OPPORTUNITIES
Health and wellness to drive product innovation in the coming years
No sugar offers potential in health and wellness soft drinks
Immune support set to grow over forecast period
CATEGORY DATA
Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy fruit and high protein snacks prove popular with local consumers
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SNACKS
Vegetarian grows within health and wellness snacks as consumers reassess their diets
PROSPECTS AND OPPORTUNITIES
Alternative ingredient chips to be increasingly popular due to their perceived health benefits
Vegan shows most promise in health and wellness snacks
High protein also expected to benefit from changing dietary trends
CATEGORY DATA
Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 19 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health consciousness remains the key driving factor behind dairy products consumption in 2022
Low fat leads health and wellness dairy products and alternatives in 2022
High protein benefits from increased awareness of the importance of strong metabolisms
PROSPECTS AND OPPORTUNITIES
Resumption of normal routines dims health and wellness packaged dairy products
Good source of minerals set to see strongest performance in health and wellness dairy products and alternatives over the forecast period
Promising outlook for brain health and memory
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natural gains traction in health and wellness cooking ingredients and meals
2022 SEES VEGETARIAN IN THE LEAD IN HEALTH AND WELLNESS COOKING INGREDIENTS AND MEALS
Consumers use more gluten free cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
No added sugar will continue to grow in health and wellness cooking ingredients and meals in the forecast period
High protein most promising in health and wellness cooking ingredients and meals to 2027
Good source of omega 3s shows promise
CATEGORY DATA
Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein remains crucial in staple foods due to the fitness craze
Gluten free leads health and wellness staple foods in 2022
Desire to be healthy means low sugar records growth within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Plant-based is set to grow in health and wellness staple foods
Low sugar most promising in health and wellness staple foods to 2027
Immune support to see rising demand
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Instant tea slows down due to increasing consumer concern with health and wellness
Natural leads health and wellness hot drinks, but sees sales fall in 2022
Organic demand driven by desire to drink natural hot drinks
PROSPECTS AND OPPORTUNITIES
Natural shows promise in health and wellness hot drinks
No added sugar expected to grow due to weight and cardiovascular concerns
Growing demand for vegan products
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brands launch low sugar, low calorie drinks but popularity of home-made drinks limits demand
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS
Concerns about weight boost low sugar soft drinks
PROSPECTS AND OPPORTUNITIES
Health and wellness to drive product innovation in the coming years
No sugar offers potential in health and wellness soft drinks
Immune support set to grow over forecast period
CATEGORY DATA
Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy fruit and high protein snacks prove popular with local consumers
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SNACKS
Vegetarian grows within health and wellness snacks as consumers reassess their diets
PROSPECTS AND OPPORTUNITIES
Alternative ingredient chips to be increasingly popular due to their perceived health benefits
Vegan shows most promise in health and wellness snacks
High protein also expected to benefit from changing dietary trends
CATEGORY DATA
Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 19 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health consciousness remains the key driving factor behind dairy products consumption in 2022
Low fat leads health and wellness dairy products and alternatives in 2022
High protein benefits from increased awareness of the importance of strong metabolisms
PROSPECTS AND OPPORTUNITIES
Resumption of normal routines dims health and wellness packaged dairy products
Good source of minerals set to see strongest performance in health and wellness dairy products and alternatives over the forecast period
Promising outlook for brain health and memory
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natural gains traction in health and wellness cooking ingredients and meals
2022 SEES VEGETARIAN IN THE LEAD IN HEALTH AND WELLNESS COOKING INGREDIENTS AND MEALS
Consumers use more gluten free cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
No added sugar will continue to grow in health and wellness cooking ingredients and meals in the forecast period
High protein most promising in health and wellness cooking ingredients and meals to 2027
Good source of omega 3s shows promise
CATEGORY DATA
Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein remains crucial in staple foods due to the fitness craze
Gluten free leads health and wellness staple foods in 2022
Desire to be healthy means low sugar records growth within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Plant-based is set to grow in health and wellness staple foods
Low sugar most promising in health and wellness staple foods to 2027
Immune support to see rising demand
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
