Health and Wellness in the Netherlands
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in the Netherlands
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in retail value sales of organic hot drinks in 2022 as consumers resume their pre-pandemic lifestyles and return to their places of work
Vegan is the most popular health and wellness claim in health and wellness hot drinks in 2022
Low sugar increasingly important to consumers in health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
Rise of single-serve coffee methods leads to contracting sales of no caffeine coffee
Plant-based most promising claim in health and wellness hot drinks over the forecast period
Good source of minerals has strong potential during the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Much of the retail volume sales gained during the pandemic flow back to the on-trade in 2022
No sugar is the leading claim in health and wellness soft drinks in 2022
Weight management registers positive growth following obesity concerns
PROSPECTS AND OPPORTUNITIES
Major players in health and wellness soft drinks adopt low sugar strategies for continued success
No sugar likely to show most promise in health and wellness soft drinks during the forecast period
High fibre a good source of potential growth
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vegan snacks enjoys strong growth in 2022 while EU legislation clamps down on trans fats
Gluten free remains the leading claim in health and wellness snacks in 2022
Brain health and memory: A a claim to watch in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
Low sugar snacks declines in popularity while no added sugar booms
Vegan shows the most promise in health and wellness snacks during the forecast period
The influence of the Nutri-Score label shapes consumer purchasing decisions, while Keto benefits from rising obesity and overweight rates
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein dairy products still popular as consumers prioritise health and wellness
Low fat remains the leading health and wellness claim in 2022 while the EU introduces legislation to limit consumption of trans fats
Weight management grows in health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
Dairy producers seek out new audiences in a bid to see high protein dairy grow
High protein most promising claim in health and wellness dairy products and alternatives over the forecast period
Low salt claim to see escalating demand over the forecast period
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Young consumers lead the charge in the changing mentality towards vegetarianism, while the EU implements legislation to control trans fats
Vegetarian is the leading claim in health and wellness cooking ingredients and meals in 2022
Immune support claim gaining in stature
PROSPECTS AND OPPORTUNITIES
Sales of health and wellness cooking ingredients and meals remain stable despite challenges
Vegan most promising in health and wellness cooking ingredients and meals to 2027
Burgeoning interest and demand for plant-based options
MARKET DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gluten free staple foods achieves mainstream distribution via supermarkets
Vegan leads health and wellness staple foods in 2022
Growing demand for plant-based alternatives in health and wellness staple foods while EU legislation imposes restrictions on trans fats
PROSPECTS AND OPPORTUNITIES
Education on lactose intolerance is a strong growth driver of lactose free staple foods over the forecast period
Vegan to register the strongest performance in health and wellness staple foods over the forecast period
No allergens claim expected to gain in popularity in health and wellness staple foods
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in retail value sales of organic hot drinks in 2022 as consumers resume their pre-pandemic lifestyles and return to their places of work
Vegan is the most popular health and wellness claim in health and wellness hot drinks in 2022
Low sugar increasingly important to consumers in health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
Rise of single-serve coffee methods leads to contracting sales of no caffeine coffee
Plant-based most promising claim in health and wellness hot drinks over the forecast period
Good source of minerals has strong potential during the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Much of the retail volume sales gained during the pandemic flow back to the on-trade in 2022
No sugar is the leading claim in health and wellness soft drinks in 2022
Weight management registers positive growth following obesity concerns
PROSPECTS AND OPPORTUNITIES
Major players in health and wellness soft drinks adopt low sugar strategies for continued success
No sugar likely to show most promise in health and wellness soft drinks during the forecast period
High fibre a good source of potential growth
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vegan snacks enjoys strong growth in 2022 while EU legislation clamps down on trans fats
Gluten free remains the leading claim in health and wellness snacks in 2022
Brain health and memory: A a claim to watch in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
Low sugar snacks declines in popularity while no added sugar booms
Vegan shows the most promise in health and wellness snacks during the forecast period
The influence of the Nutri-Score label shapes consumer purchasing decisions, while Keto benefits from rising obesity and overweight rates
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein dairy products still popular as consumers prioritise health and wellness
Low fat remains the leading health and wellness claim in 2022 while the EU introduces legislation to limit consumption of trans fats
Weight management grows in health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
Dairy producers seek out new audiences in a bid to see high protein dairy grow
High protein most promising claim in health and wellness dairy products and alternatives over the forecast period
Low salt claim to see escalating demand over the forecast period
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Young consumers lead the charge in the changing mentality towards vegetarianism, while the EU implements legislation to control trans fats
Vegetarian is the leading claim in health and wellness cooking ingredients and meals in 2022
Immune support claim gaining in stature
PROSPECTS AND OPPORTUNITIES
Sales of health and wellness cooking ingredients and meals remain stable despite challenges
Vegan most promising in health and wellness cooking ingredients and meals to 2027
Burgeoning interest and demand for plant-based options
MARKET DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gluten free staple foods achieves mainstream distribution via supermarkets
Vegan leads health and wellness staple foods in 2022
Growing demand for plant-based alternatives in health and wellness staple foods while EU legislation imposes restrictions on trans fats
PROSPECTS AND OPPORTUNITIES
Education on lactose intolerance is a strong growth driver of lactose free staple foods over the forecast period
Vegan to register the strongest performance in health and wellness staple foods over the forecast period
No allergens claim expected to gain in popularity in health and wellness staple foods
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
