Health and Wellness in Greece
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Greece
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Good source of vitamins other hot drinks maintains significant growth
Natural claim leads in health and wellness hot drinks in 2022
Dairy free receives a boost within health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
Hot tea with immune support looks like hot trend
Organic most promising in health and wellness hot drinks to 2027
No caffeine hot drinks set to see volumes fall
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar is the main driver in almost all soft drinks categories
Natural leads health and wellness soft drinks in 2022
High protein most dynamic claim in health and wellness soft drinks
PROSPECTS AND OPPORTUNITIES
Consumers to look for extra vitamins and antioxidants in the forecast period
Natural offers promise in health and wellness soft drinks to 2027
No salt expected to grow due to concerns over the harm caused by too much salt
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar reduction remains a key innovation area for chocolate confectionery
Gluten free leads health and wellness snacks in 2022
Probiotic snack bars capture consumer attention in 2022
PROSPECTS AND OPPORTUNITIES
Low salt and high fibre savoury snacks are set to grow
Gluten free also shows significant promise in health and wellness snacks
Plant-based expected to appeal to more Greek consumers
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein records strong rise
Low fat holds first place within health and wellness dairy products and alternatives in 2022
No sugar becoming more popular within health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
Plant-based dairy and functional/fortified baby food expected to grow
Good source of vitamins most promising in health and wellness dairy products and alternatives to 2027
Digestive health expected to record rising popularity
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ready meals keeps up with vegan trends
Gluten free holds first place within health and wellness cooking ingredients and meals in 2022
Dairy free records rising sales within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
Jams will see boost in sales due to low sugar, organic and breakfast trends
Vegan shows promise in health and wellness cooking ingredients and meals
Lactose free set to grow during forecast period while trans fats are in focus
CATEGORY DATA
Table 46 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 49 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 50 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 51 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 52 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 53 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 54 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
High fibre and organic pasta show strong increases alongside organic cereals after pandemic
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS STAPLE FOODS
Consumer search for foods with functional benefits boosts bone and joint health
PROSPECTS AND OPPORTUNITIES
Vegan meat and seafood substitutes expected to grow
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Immune support offers potential
CATEGORY DATA
Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Good source of vitamins other hot drinks maintains significant growth
Natural claim leads in health and wellness hot drinks in 2022
Dairy free receives a boost within health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
Hot tea with immune support looks like hot trend
Organic most promising in health and wellness hot drinks to 2027
No caffeine hot drinks set to see volumes fall
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar is the main driver in almost all soft drinks categories
Natural leads health and wellness soft drinks in 2022
High protein most dynamic claim in health and wellness soft drinks
PROSPECTS AND OPPORTUNITIES
Consumers to look for extra vitamins and antioxidants in the forecast period
Natural offers promise in health and wellness soft drinks to 2027
No salt expected to grow due to concerns over the harm caused by too much salt
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar reduction remains a key innovation area for chocolate confectionery
Gluten free leads health and wellness snacks in 2022
Probiotic snack bars capture consumer attention in 2022
PROSPECTS AND OPPORTUNITIES
Low salt and high fibre savoury snacks are set to grow
Gluten free also shows significant promise in health and wellness snacks
Plant-based expected to appeal to more Greek consumers
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein records strong rise
Low fat holds first place within health and wellness dairy products and alternatives in 2022
No sugar becoming more popular within health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
Plant-based dairy and functional/fortified baby food expected to grow
Good source of vitamins most promising in health and wellness dairy products and alternatives to 2027
Digestive health expected to record rising popularity
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ready meals keeps up with vegan trends
Gluten free holds first place within health and wellness cooking ingredients and meals in 2022
Dairy free records rising sales within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
Jams will see boost in sales due to low sugar, organic and breakfast trends
Vegan shows promise in health and wellness cooking ingredients and meals
Lactose free set to grow during forecast period while trans fats are in focus
CATEGORY DATA
Table 46 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 49 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 50 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 51 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 52 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 53 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 54 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
High fibre and organic pasta show strong increases alongside organic cereals after pandemic
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS STAPLE FOODS
Consumer search for foods with functional benefits boosts bone and joint health
PROSPECTS AND OPPORTUNITIES
Vegan meat and seafood substitutes expected to grow
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Immune support offers potential
CATEGORY DATA
Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
