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Health and Wellness in Hungary

February 2020 | 94 pages | ID: HF1D4584171EN
Euromonitor International Ltd

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In 2019, growth was prevalent in all areas of health and wellness food and beverages, driven by several positive factors. Firstly, the global health and wellness trend continued to leave its mark on the country, and a growing number of consumers were interested in food and beverages that provide additional nutritional benefits. These additional benefits included natural remedies, avoidance of gluten or lactose, added vitamins and minerals or packaged food and drinks that avoided high levels of a...

Euromonitor International's Health and Wellness in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Growth Is Driven by An Increasing Interest in Health and Wellness, Higher Disposable Incomes and the Hungarian Government's Sugar Tax
Premiumisation Is Boosted by the Rise in Disposable Incomes, As A Growing Number of Consumers Reach for Healthier Food and Drinks, Swayed by Public Media
Private Label Increasingly Compete Through New Product Developments; However Global Players Are Fierce Competition
Modern Grocery Retail Chains and Private Label Offerings Increase Awareness of Health and Wellness Packaged Food and Beverages
Positive Growth Over the Forecast Will Be the Result of Product Innovation, Higher Disposable Incomes and the Increasing Interest in Health and Wellness
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Growing Interest in Health Awareness Partnered With Tax Increases Drives Sales of Reduced Sugar Beverages
the Demand for Reduced Sugar Soft Drinks Grows, However When It Comes To Hot Drinks and Foodservice, Reduced Sugar Is Yet To Shake Up the Landscape
As Consumers Demand Natural Ingredients, the Use of Natural Sweeteners Will Become Mainstream Over the Forecast Period
Competitive Landscape
Coca-Cola Hbc Hungary Retains Its Lead, Giving Full Focus on Its Zero Varieties, While Other Players and Private Label Follow Suit
Nestl? Hung?ria Kft Pledges To Reduce the Sugar Content in Nesquik by Half, and Players Are Set To Follow This Example Over the Forecast Period
Discounters Strengthen Their Shares and Channels Continue To Diversify
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Reduced Fat Dairy Continues To Sell, However Hungarian Consumers Preference the Original Tastes of Traditional Products
Reduced Sugar Ice Cream Records the Most Substantial Growth As Consumers Appreciate the Indulgent Treat That Aligns To Their Health and Wellness Concerns
Salt Consumption Is High in Hungary, and As Such, Few Players Are Entering the Reduced Salt Landscape
Competitive Landscape
Wrigley Hungaria Kft Retains Its Lead As Sugar Free Gum Remains the Firm Favourite in Bfy Packaged Food
Sole-mizo Zrt Leads Reduced Fat Packaged Food, As Private Label Players Increase Their Ranges of Reduced Fat Dairy Products
Players Invest in Reduced Sugar Product Developments, To Boost Shares and Take Advantage of the Growth Seen in This Landscape
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Have A Growing Appreciation for Ff Beverages That Offer Hydration and Are Based on Natural Ingredients
Ff Energy Drinks Retain Their Sales Lead As Interest in Ff Bottled Water Rises
Ff Juice and Ff Chocolate-based Powder Drinks Add Vitamins and Minerals To Boost Consumer Health and Values Sales
Competitive Landscape
Strong Domestic Player Hell Energy Magyarorsz?g Kft Retains Its Lead As the Government Financially Support the Expansions of Its Production Facilities
Coca-Cola Hbc Hungary Ups Its Game in Energy Drinks, Increasing Its Exposure of Burn and Monster While Relaunching Coca-Cola Energy To the Landscape
New Releases From Cocoa-cola and Szentkir?lyi-k?kk?ti ?sv?nyv?z Kft Which Add New Sizes and Variants To Their Lines
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Fortified/functional Bread Offerings Help To Counteract the Growing Perception That Bread Is Unhealthy
Ff Butter and Spread Benefit From Having Similar Price Points, Taste and Texture To Regular Butter and Spread
Growth in Ff Protein/energy Bars Is Driven by Growing Disposable Incomes and An Increase in Active Lifestyles
Competitive Landscape
Danone Kft Maintain Its Lead of the Landscape, Benefiting From Well-established Offerings Activia and Actimel
Bunge N?v?nyolajipari Zrt Leads Ff Vegetable and Seed Oil, However, Upfield Hungary Kft Is Tough Competition in Ff Butter and Spreads
New Releases in Ff Protein/energy Bars Are Players Compete Within the Growing Landscape of Added Protein
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Free From Gluten Sales Are Boosted by Consumers Who Select To Avoid Gluten, With the Perception That Free From Food Will Aid Their Overall Health and Wellness
Free From Dairy Ice Cream Records the Strongest Value Growth, Driven by Dietary Requirements, Health Benefits and Environmental Concerns
Parents Are Becoming Even More Cautious of the Ingredients in Baby Food, Boosting Growth for Free From Gluten Baby Food and Free From Lactose Powder Baby Milk
Competitive Landscape
Free From Gluten was Dominated by Baby Food Manufactures, With Rivals Univer Product Zrt and Hipp Kft Offering the Top Three Brands
Coca-Cola Hbc Hungary Kft's Free From Dairy Milk Adez Records An Increase in Value Share; However Competition From the Top Two Players Is Tough To Compete With
Domestic Manufactures Compete Through Free From Lactose Milk, Rather Than Investing in Milk Alternatives
Category Data
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Natural Mineral Bottled Water Benefits From the Country's Supply of Natural Mineral Water, Partnered With Affordable Prices and On-the-go Trends
Freshly-pressed Products and Smoothie Revolution Shakes Up Mature Juice Category
Nh Fruit Herbal Teas Benefit From An Increasing Demand for Natural Remedies, and the Growing Popularity of Superfruits
Competitive Landscape
Players Compete Through Innovative Packaging, As Well As Limited Edition, Seasonal Offerings
Private Label Players Expand As International Owners Fund Local Production
Players Compete by Lowering Price Points; Increasing Volume Sales at the Expense of Value Sales
Category Data
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
the Need for Healthy Yet Sweet Snacks, Partnered With A Rise in Purchasing Power, Drives Sales for Naturally Healthy Fruit Snacks
Nh High Fibre Sweet Biscuits Benefit From Being A Healthy Start To the Day, With Value Growth Boosted From Promotional Activities and Magazine Features
Nh Olive Oil Suffered As Production Shortages Increase Prices and Decrease Value Sales
Competitive Landscape
Private Label Gains Ground in Nh High Fibre Foods, Putting Focus on Health and Wellness Offering
Cerbona Cereal Bars Remain A Firm Favourite, Benefiting From A Wide Selection and Using Limited-edition Offerings To Remain Competitive
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Awareness Is Rising; However the High Price Points of Organic Beverages Continued To Make Consumers Wary
the Growth of Internet Retailing Allows Consumers To Purchase Organic Goods at Lower Prices
Organic Hot Drinks Has the Most Growth, Boosted by the Affordable Price Points of Instant Organic Coffee
Competitive Landscape
Discounters Bring Down the Average Unit Price, Making Organic Beverages More Appealing To Consumers
Dedicated Displays for Organic Products in Supermarkets and Hypermarkets, Boost Awareness and Value Sales
Private Label Offerings Continue To Expand, Boosting Growth for Organic Beverages
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth in Organic Baby Food Is Set To Remain Over the Forecast Period, As A Rise in Household Incomes and Parents Preferences, Boost Value Sales
Organic Milk Is on the Rise, Driven by Government Support of Dairy and Sustainability As A Sales Driver
Sweet Spread Players Positioning Themselves As Premium, Increase Their Range of Organic Offerings
Competitive Landscape
Hipp Kft Leads Organic Baby Food, As M&p Gourmet Kft Competes With Offerings for A Niche Audience
Nasz?lytej Zrt Retains Its Lead in Organic Dairy, As New Players Are Needed To Add Competition and Shake Up the Landscape
Private Label Sees Success in Organic Spreads, However Direct Selling and Farmers Markets Remain A Threat
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024


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