Health and Wellness in Finland
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Finland
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wellbeing wanted from tea
Organic holds first place within health and wellness hot drinks in 2022
No sugar hot drinks prove more popular in 2022
PROSPECTS AND OPPORTUNITIES
Private label sophistication taps into health and wellness trend
Plant-based offers promise in health and wellness hot drinks to 2027
Dairy free to see rising demand over the forecast period, but overall interest in health and wellness hot drinks may be boosted further by a health tax
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Appeal of functionality
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS
Weight management boosted by obesity concerns
PROSPECTS AND OPPORTUNITIES
Natural trend offers growth potential
Energy boosting claim offers potential in health and wellness soft drinks to 2027
Promising outlook for good source of antioxidants and health and wellness soft drinks overall if Finland introduces health tax
CATEGORY DATA
Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health claims spilling into more snacks categories due to popularity of xylitol
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS SNACKS
Meat free is the best performing claim in health and wellness snacks in 2022
PROSPECTS AND OPPORTUNITIES
Lower fat products gain in popularity, but flavour and texture remain key
Vegan to rise in popularity in health and wellness snacks over the forecast period
Providing a good source of vitamins set to be important over forecast period
CATEGORY DATA
Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 19 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 23 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar content leaping forward
2022 SEES LACTOSE FREE IN THE LEAD IN HEALTH AND WELLNESS DAIRY PRODUCTS AND ALTERNATIVES
Immune support records positive performance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Growing interest in lower fat and salt content going forward
Plant-based most promising in health and wellness dairy products and alternatives to 2027
High fibre shows promise during forecast period
CATEGORY DATA
Table 24 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 26 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 27 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 28 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local rapeseed a trusted superfood
Gluten free leads health and wellness cooking ingredients and meals in 2022
Increased interest in animal welfare and the environment boosts plant-based claim
PROSPECTS AND OPPORTUNITIES
Lower or no sugar and salt content expected to see expansion
Lactose free shows notable promise in health and wellness cooking ingredients and meals
Skin health shows potential within cooking ingredients and meals
MARKET DATA
Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oat boom enriching Finns’ diet with high fibre content
Gluten free leads health and wellness staple foods in 2022
Plant-based boosted within health and wellness staple foods in 2022 as consumers opt for different diets
PROSPECTS AND OPPORTUNITIES
The growing power of the Heart Symbol
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Dairy free shows promise
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wellbeing wanted from tea
Organic holds first place within health and wellness hot drinks in 2022
No sugar hot drinks prove more popular in 2022
PROSPECTS AND OPPORTUNITIES
Private label sophistication taps into health and wellness trend
Plant-based offers promise in health and wellness hot drinks to 2027
Dairy free to see rising demand over the forecast period, but overall interest in health and wellness hot drinks may be boosted further by a health tax
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Appeal of functionality
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS
Weight management boosted by obesity concerns
PROSPECTS AND OPPORTUNITIES
Natural trend offers growth potential
Energy boosting claim offers potential in health and wellness soft drinks to 2027
Promising outlook for good source of antioxidants and health and wellness soft drinks overall if Finland introduces health tax
CATEGORY DATA
Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health claims spilling into more snacks categories due to popularity of xylitol
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS SNACKS
Meat free is the best performing claim in health and wellness snacks in 2022
PROSPECTS AND OPPORTUNITIES
Lower fat products gain in popularity, but flavour and texture remain key
Vegan to rise in popularity in health and wellness snacks over the forecast period
Providing a good source of vitamins set to be important over forecast period
CATEGORY DATA
Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 19 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 23 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar content leaping forward
2022 SEES LACTOSE FREE IN THE LEAD IN HEALTH AND WELLNESS DAIRY PRODUCTS AND ALTERNATIVES
Immune support records positive performance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Growing interest in lower fat and salt content going forward
Plant-based most promising in health and wellness dairy products and alternatives to 2027
High fibre shows promise during forecast period
CATEGORY DATA
Table 24 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 26 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 27 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 28 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local rapeseed a trusted superfood
Gluten free leads health and wellness cooking ingredients and meals in 2022
Increased interest in animal welfare and the environment boosts plant-based claim
PROSPECTS AND OPPORTUNITIES
Lower or no sugar and salt content expected to see expansion
Lactose free shows notable promise in health and wellness cooking ingredients and meals
Skin health shows potential within cooking ingredients and meals
MARKET DATA
Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oat boom enriching Finns’ diet with high fibre content
Gluten free leads health and wellness staple foods in 2022
Plant-based boosted within health and wellness staple foods in 2022 as consumers opt for different diets
PROSPECTS AND OPPORTUNITIES
The growing power of the Heart Symbol
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Dairy free shows promise
CATEGORY DATA
Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
