Health and Wellness - Denmark
The economic downturn shaped the direction of Danish health and wellness sales growth in 2009. This led to a clear increase in price promotions and price discounting activities by market players to counteract the growing price sensitivity of consumers. Despite the slowdown in value growth rates for 2009, there remained a strong demand from Danish consumers for health and wellness positioned products. This resulted in 2009 sales results remaining consistent in current value terms from 2008...
Euromonitor International's Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Economic Woes Rise To the Fore
Health and Wellness Specific Products Remain Important
Leading Danish Packaged Food Players Dominate Health and Wellness
the Discounters Channel Increases Its Share
Static To Positive Growth Expected
Key Trends and Developments
the Economy
Consumers Want Products That Address Health and Wellness Concerns
Functional Food and Beverages Struggle To Please Regulatory Bodies
Demand for Convenience Drives Packaging Trends
Discounters To the Fore
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Public Health Campaigns
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Kims A/S
Strategic Direction
Key Facts
Summary 2 Kims A/S: Key Facts
Summary 3 Kims A/S: Operational Indicators 2006
Company Background
Competitive Positioning
Summary 4 Kims A/S: Competitive Position 2009
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 5 Royal Unibrew A/S: Key Facts
Summary 6 Royal Unibrew A/S: Operational Indicators 2006-2008
Company Background
Competitive Positioning
Summary 7 Royal Unibrew A/S: Competitive Position 2009
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 8 Rynkeby Foods A/S: Key Facts
Summary 9 Rynkeby Foods A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Rynkeby Foods A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Pro/Pre Biotic Yoghurt by Prime Positioning 2005-2009
Table 34 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 35 Other Functional Yoghurt by Prime Positioning 2005-2009
Table 37 Functional Spreadable Oils and Fats by Prime Positioning 2005-2009
Table 38 Functional Spreadable Oils and Fats by Claim Types 2005-2009
Table 39 Functional Gum by Prime Positioning 2005-2009
Table 40 Functional Gum by Claim Types 2005-2009
Table 41 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 42 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 43 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 44 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 45 Fortified/functional Beverages Company Shares 2005-2009
Table 46 Fortified/functional Beverages Brand Shares 2006-2009
Table 47 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 48 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 50 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 51 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 54 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 61 Fortified/functional Packaged Food Company Shares 2005-2009
Table 62 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 63 Fortified/functional Bread Brand Shares 2006-2009
Table 64 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 65 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of NH Beverages by Subsector: Value 2004-2009
Table 67 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 68 NH Beverages Company Shares 2005-2009
Table 69 NH Beverages Brand Shares 2006-2009
Table 70 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 71 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 73 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 74 NH Packaged Food Company Shares 2005-2009
Table 75 NH Packaged Food Brand Shares 2006-2009
Table 76 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 77 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 79 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 80 Organic Beverages Company Shares 2005-2009
Table 81 Organic Beverages Brand Shares 2006-2009
Table 82 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 83 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 85 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 86 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 87 Organic Packaged Food Company Shares 2005-2009
Table 88 Organic Packaged Food Brand Shares 2006-2009
Table 89 Organic Dried Baby Food Brand Shares 2006-2009
Table 90 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 91 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
Economic Woes Rise To the Fore
Health and Wellness Specific Products Remain Important
Leading Danish Packaged Food Players Dominate Health and Wellness
the Discounters Channel Increases Its Share
Static To Positive Growth Expected
Key Trends and Developments
the Economy
Consumers Want Products That Address Health and Wellness Concerns
Functional Food and Beverages Struggle To Please Regulatory Bodies
Demand for Convenience Drives Packaging Trends
Discounters To the Fore
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Public Health Campaigns
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Kims A/S
Strategic Direction
Key Facts
Summary 2 Kims A/S: Key Facts
Summary 3 Kims A/S: Operational Indicators 2006
Company Background
Competitive Positioning
Summary 4 Kims A/S: Competitive Position 2009
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 5 Royal Unibrew A/S: Key Facts
Summary 6 Royal Unibrew A/S: Operational Indicators 2006-2008
Company Background
Competitive Positioning
Summary 7 Royal Unibrew A/S: Competitive Position 2009
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 8 Rynkeby Foods A/S: Key Facts
Summary 9 Rynkeby Foods A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Rynkeby Foods A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Pro/Pre Biotic Yoghurt by Prime Positioning 2005-2009
Table 34 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 35 Other Functional Yoghurt by Prime Positioning 2005-2009
Table 37 Functional Spreadable Oils and Fats by Prime Positioning 2005-2009
Table 38 Functional Spreadable Oils and Fats by Claim Types 2005-2009
Table 39 Functional Gum by Prime Positioning 2005-2009
Table 40 Functional Gum by Claim Types 2005-2009
Table 41 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 42 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 43 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 44 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 45 Fortified/functional Beverages Company Shares 2005-2009
Table 46 Fortified/functional Beverages Brand Shares 2006-2009
Table 47 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 48 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 50 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 51 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 54 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 61 Fortified/functional Packaged Food Company Shares 2005-2009
Table 62 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 63 Fortified/functional Bread Brand Shares 2006-2009
Table 64 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 65 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of NH Beverages by Subsector: Value 2004-2009
Table 67 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 68 NH Beverages Company Shares 2005-2009
Table 69 NH Beverages Brand Shares 2006-2009
Table 70 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 71 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 73 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 74 NH Packaged Food Company Shares 2005-2009
Table 75 NH Packaged Food Brand Shares 2006-2009
Table 76 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 77 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 79 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 80 Organic Beverages Company Shares 2005-2009
Table 81 Organic Beverages Brand Shares 2006-2009
Table 82 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 83 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 85 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 86 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 87 Organic Packaged Food Company Shares 2005-2009
Table 88 Organic Packaged Food Brand Shares 2006-2009
Table 89 Organic Dried Baby Food Brand Shares 2006-2009
Table 90 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 91 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
