Health and Wellness - Canada
Despite the economic downturn, demand for health and wellness products continued to increase during 2009. The fact that the baby boomer generation (which has a high degree of health awareness) is reaching retirement age, the increasing prevalence of illness and disease associated with high-fat and high-cholesterol foods, and rising consumer environmental awareness is fuelling demand for healthier food and beverage products in Canada despite tightening budgets.
Euromonitor International's Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Canada
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Health and Wellness Sales Relatively Unaffected by Recession
Shift in Consumer Behaviour Affecting Sales in Some Areas
Innovative Marketing Helps Increase Demand
Grocery Stores Continue To Lead Sales
Modest Growth Projected for Forecast Period
Key Trends and Developments
Demand for Health and Wellness Products Remains Strong Despite Recession
Demographic Trends Affecting Health and Wellness Sales
Mixed Fortunes for Fortified Processed Foods
New Organic Production Regulations Boost Consumer Confidence
Supermarkets/hypermarkets Continue To Dominate Sales
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Gay Lea Foods Co-operative Ltd
Strategic Direction
Key Facts
Summary 2 Gay Lea Foods Co-Operative Ltd: Key Facts
Company Background
Competitive Positioning
Summary 3 Gay Lea Foods Co-Operative Ltd: Competitive Position 2009
Kinnikinnick Foods Inc
Strategic Direction
Key Facts
Summary 4 Kinnikinnick Foods Inc: Key Facts
Company Background
Competitive Positioning
Summary 5 Kinnikinnick Foods Inc: Competitive Position 2009
La Siembra Co-op
Strategic Direction
Key Facts
Summary 6 La Siembra Co-operative Ltd: Key Facts
Company Background
Competitive Positioning
Summary 7 La Siembra Co-operative Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 Other Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 23 BFY Packaged Food Company Shares 2005-2009
Table 24 BFY Packaged Food Brand Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 28 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 29 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 30 Food Intolerance Products Company Shares 2005-2009
Table 31 Food Intolerance Products Brand Shares 2006-2009
Table 32 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 33 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 35 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 36 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 40 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 41 Fortified/functional Beverages Company Shares 2005-2009
Table 42 Fortified/functional Beverages Brand Shares 2006-2009
Table 43 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 44 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Table 45 Fortified/functional Nectars (25-99% Juice) by Prime Positioning 2005-2009
Table 46 Fortified/functional Nectars (25-99% Juice) by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 48 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 49 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 50 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 51 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 52 Other Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 53 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 61 Fortified/functional Packaged Food Company Shares 2005-2009
Table 62 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 63 Fortified/functional Bread Brand Shares 2006-2009
Table 64 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 65 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Table 66 Pro/Pre Biotic Yoghurt by Prime Positioning 2005-2009
Table 67 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 68 Other Functional Yoghurt by Prime Positioning 2005-2009
Table 69 Other Functional Yoghurt by Claim Types 2005-2009
Table 70 Functional Spreadable Oils and Fats by Prime Positioning 2005-2009
Table 71 Functional Spreadable Oils and Fats by Claim Types 2005-2009
Table 72 Functional Gum by Prime Positioning 2005-2009
Table 73 Functional Gum by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of NH Beverages by Subsector: Value 2004-2009
Table 75 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 76 NH Beverages Company Shares 2005-2009
Table 77 NH Beverages Brand Shares 2006-2009
Table 78 NH Green RTD Tea Brand Shares 2006-2009
Table 79 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 80 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 82 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 83 NH Packaged Food Company Shares 2005-2009
Table 84 NH Packaged Food Brand Shares 2006-2009
Table 85 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 86 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 88 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 89 Other Organic Hot Drinks by Type: % Value Breakdown 2004-2009
Table 90 Organic Beverages Company Shares 2005-2009
Table 91 Organic Beverages Brand Shares 2006-2009
Table 92 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 93 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 95 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 96 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 97 Organic Packaged Food Company Shares 2005-2009
Table 98 Organic Packaged Food Brand Shares 2006-2009
Table 99 Organic Dried Baby Food Brand Shares 2006-2009
Table 100 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 101 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Health and Wellness Sales Relatively Unaffected by Recession
Shift in Consumer Behaviour Affecting Sales in Some Areas
Innovative Marketing Helps Increase Demand
Grocery Stores Continue To Lead Sales
Modest Growth Projected for Forecast Period
Key Trends and Developments
Demand for Health and Wellness Products Remains Strong Despite Recession
Demographic Trends Affecting Health and Wellness Sales
Mixed Fortunes for Fortified Processed Foods
New Organic Production Regulations Boost Consumer Confidence
Supermarkets/hypermarkets Continue To Dominate Sales
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Gay Lea Foods Co-operative Ltd
Strategic Direction
Key Facts
Summary 2 Gay Lea Foods Co-Operative Ltd: Key Facts
Company Background
Competitive Positioning
Summary 3 Gay Lea Foods Co-Operative Ltd: Competitive Position 2009
Kinnikinnick Foods Inc
Strategic Direction
Key Facts
Summary 4 Kinnikinnick Foods Inc: Key Facts
Company Background
Competitive Positioning
Summary 5 Kinnikinnick Foods Inc: Competitive Position 2009
La Siembra Co-op
Strategic Direction
Key Facts
Summary 6 La Siembra Co-operative Ltd: Key Facts
Company Background
Competitive Positioning
Summary 7 La Siembra Co-operative Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 Other Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 23 BFY Packaged Food Company Shares 2005-2009
Table 24 BFY Packaged Food Brand Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 28 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 29 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 30 Food Intolerance Products Company Shares 2005-2009
Table 31 Food Intolerance Products Brand Shares 2006-2009
Table 32 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 33 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 35 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 36 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 40 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 41 Fortified/functional Beverages Company Shares 2005-2009
Table 42 Fortified/functional Beverages Brand Shares 2006-2009
Table 43 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 44 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Table 45 Fortified/functional Nectars (25-99% Juice) by Prime Positioning 2005-2009
Table 46 Fortified/functional Nectars (25-99% Juice) by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 48 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 49 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 50 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 51 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 52 Other Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 53 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 61 Fortified/functional Packaged Food Company Shares 2005-2009
Table 62 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 63 Fortified/functional Bread Brand Shares 2006-2009
Table 64 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 65 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Table 66 Pro/Pre Biotic Yoghurt by Prime Positioning 2005-2009
Table 67 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 68 Other Functional Yoghurt by Prime Positioning 2005-2009
Table 69 Other Functional Yoghurt by Claim Types 2005-2009
Table 70 Functional Spreadable Oils and Fats by Prime Positioning 2005-2009
Table 71 Functional Spreadable Oils and Fats by Claim Types 2005-2009
Table 72 Functional Gum by Prime Positioning 2005-2009
Table 73 Functional Gum by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of NH Beverages by Subsector: Value 2004-2009
Table 75 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 76 NH Beverages Company Shares 2005-2009
Table 77 NH Beverages Brand Shares 2006-2009
Table 78 NH Green RTD Tea Brand Shares 2006-2009
Table 79 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 80 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 82 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 83 NH Packaged Food Company Shares 2005-2009
Table 84 NH Packaged Food Brand Shares 2006-2009
Table 85 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 86 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 88 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 89 Other Organic Hot Drinks by Type: % Value Breakdown 2004-2009
Table 90 Organic Beverages Company Shares 2005-2009
Table 91 Organic Beverages Brand Shares 2006-2009
Table 92 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 93 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 95 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 96 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 97 Organic Packaged Food Company Shares 2005-2009
Table 98 Organic Packaged Food Brand Shares 2006-2009
Table 99 Organic Dried Baby Food Brand Shares 2006-2009
Table 100 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 101 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
