Health and Wellness in Austria

December 2023 | 61 pages | ID: HBFA6611A37EN
Euromonitor International Ltd

Abstracts

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

Euromonitor International's Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Health and Wellness in Austria
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

HEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN AUSTRIA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Low caffeine and organic form key planks of the drive towards healthier lifestyles
Natural hot drinks lead the way in health and wellness hot drinks in 2022
Good source of vitamins see positive growth within health and wellness hot drinks in 2022
PROSPECTS AND OPPORTUNITIES
Range of healthier alternatives and superfoods to expand in response to rising interest
Plant-based to emerge as the most promising health and wellness hot drinks category
Good source of antioxidants set to record growth over forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN AUSTRIA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Health and wellness the primary aspect considered when purchasing soft drinks

2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS

High fibre soft drinks prove more popular
PROSPECTS AND OPPORTUNITIES
Growing awareness to underpin stronger focus on functional and natural soft drinks
Energy boosting the most promising category of health and wellness soft drinks
Good source of antioxidants a category to watch during the forecast period
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN AUSTRIA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Kelly’s the leading name across all health and wellness savoury snacks categories
Gluten free remains the largest category in health and wellness snacks
Dairy free health and wellness snacks record sales growth during 2022
PROSPECTS AND OPPORTUNITIES
Reducing sugar levels to emerge as a focus area in health and wellness snacks
Vegan to emerge as the most promising health and wellness snacks category
Superfruit a category to watch out for
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIA
KEY DATA FINDINGS

2022 DEVELOPMENTS

High protein dairy products and alternatives gains ground among the health-conscious
Lactose free popular due to spreading consumer awareness of lactose intolerance
Hypoallergenic the stongest performer in 2023 as consumers look to avoid allergens
PROSPECTS AND OPPORTUNITIES
Sustained demand for organic dairy products and alternatives to continue
Lactose free to remain a major health and wellness claim in dairy products and alternatives
Cardiovascular health expected to record growth as the obesity epidemic builds
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 35 Brand Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 37 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN AUSTRIA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Convenience trend pushes sales of health and wellness meals and soups
Vegetarian remains the largest category as more consumers are avoiding meat
Sales of no allergens products increasing amidst rising incidence of food allergies
PROSPECTS AND OPPORTUNITIES
Health and wellness set to remain a major influence on demand for sweet spreads
Vegan slated for a spike in demand due to rising sustainability and health concerns
Good source of minerals set to rise amidst mounting concern over poor nutrition
CATEGORY DATA
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 39 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 40 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 44 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 46 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN AUSTRIA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Focus on animal welfare pushes sales of organic processed meat
Gluten free remains the most important health and wellness staple foods category
No allergens clocks growth in 2022 as food allergies become more common
PROSPECTS AND OPPORTUNITIES
Private label to benefit from increasing demand for organic staple foods
Gluten free slated for further success as consumers increasingly look to avoid gluten
Immune support slated to rise over the forecast period
CATEGORY DATA
Table 47 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 48 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 49 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 53 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 55 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027