Global OTC Healthcare: Segmentation and Positioning Create Opportunities in Dietary Supplements

July 2010 | 45 pages | ID: GDA37999888EN
Euromonitor International Ltd

Abstracts

Product segmentation and positioning are becoming increasingly important in stimulating sales across the board, from vitamins and dietary supplements to fortified and functional products. What will be the next major success story and will anything be able to rival the achievement of probiotics? Are vitamin D and ginkgo biloba the two categories to watch, or perhaps even vitamin K or even egg shell membrane?

Euromonitor International’s Global OTC Healthcare: Segmentation and Positioning Create Opportunities in Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the OTC Healthcare market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Adult mouth care, Allergy care, Analgesics, Calming and sleeping products, Child-specific OTC healthcare, Cough, cold and allergy (hay fever) remedies, Digestive remedies, Ear care, Emergency contraception, Eye care, Medicated skin care, NRT Smoking cessation aids, OTC obesity, OTC statins, OTC triptans, Vitamins and dietary supplements, Wound treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the OTC Healthcare market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Pre-paid Cards in the Czech Republic
Euromonitor International
November 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Financial Cards Weathers the Crisis Well
Store Cards All But Vanished From the Market
Merchant Acceptance Continuously Growing
Pre-paid Cards Finding Its Role on the Market
Growth Will Continue Throughout the Forecast Period
Key Trends and Developments
Consumers Are Learning To Use Cards More Frequently
Charge Cards, Pre-paid Cards and Store Cards Are Only Niche Segments
Credit Cards Strongly Driven by Non-banking Institutions
Improving Infrastructure for Financial Cards
New Ways of Distribution To Challenge the Status Quo
Market Indicators
  Table 1 Number of POS Terminals 2005-2010
  Table 2 Number of ATMs 2005-2010
  Table 3 Value Lost to Fraud 2005-2010
  Table 4 Card Expenditure by Location 2010
  Table 5 Card Expenditure by Category 2010
  Table 6 Financial Cards in Circulation by Type: % Number of Cards 2005-2010
  Table 7 Domestic versus Foreign Spend 2010
Market Data
  Table 8 Consumer Payments: Value 2005-2010
  Table 9 Consumer Payments: Number of Transactions 2005-2010
  Table 10 Financial Cards: Number of Cards in Circulation 2005-2010
  Table 11 Financial Cards Transactions: Value 2005-2010
  Table 12 Financial Cards: Number of Transactions 2005-2010
  Table 13 Financial Cards: Number of Accounts 2005-2010
  Table 14 Financial Cards: Number of Cards by Issuer 2005-2009
  Table 15 Financial Cards: Number of Cards by Operator 2005-2009
  Table 16 Financial Cards: Card Payment Transaction Value by Operator 2005-2009
  Table 17 Financial Cards: Card Payment Transaction Value by Issuer 2005-2009
  Table 18 Consumer Payments Forecast: Value 2010-2015
  Table 19 Consumer Payments Forecast: Number of Transactions 2010-2015
  Table 20 Financial Cards Forecast: Number of Cards in Circulation 2010-2015
  Table 21 Financial Cards Forecast: Value 2010-2015
  Table 22 Financial Cards Forecast: Number of Transactions 2010-2015
  Table 23 Financial Cards Forecast: Number of Accounts 2010-2015
Definitions
Atm Function
Debit Function
Credit Function
Commercial Credit Cards
Charge Card Function
Commercial Charge Cards
Open Loop Pre-paid Function
Closed Loop Pre-paid Function
Store Cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic Versus Foreign
Value Lost To Fraud
  Summary 1 Research Sources
Ccs Ceska Spolecnost Pro Platebni Karty As
Strategic Direction
Key Facts
  Summary 2 CCS: Key Facts
  Summary 3 CCS: Operational Indicators
Company Background
Competitive Positioning
  Summary 4 CCS: Competitive Position 2009
Ceska Sporitelna As
Strategic Direction
Key Facts
  Summary 5 Ceska sporitelna as: Key Facts
  Summary 6 Ceska sporitelna as: Operational Indicators
Company Background
Competitive Positioning
  Summary 7 Ceska sporitelna as: Competitive Position 2009
Ceskoslovenska Obchodni Banka As
Strategic Direction
Key Facts
  Summary 8 Ceskoslovenska obchodni banka as: Key Facts
  Summary 9 Ceskoslovenska obchodni banka as: Operational Indicators
Company Background
Competitive Positioning
  Summary 10 Ceskoslovenska obchodni banka as: Competitive Position 2009
Cetelem Cr As
Strategic Direction
Key Facts
  Summary 11 Cetelem CR as: Key Facts
  Summary 12 Cetelem CR as: Operational Indicators
Company Background
Competitive Positioning
  Summary 13 Cetelem CR as: Competitive Position 2009
Home Credit Finance As
Strategic Direction
Key Facts
  Summary 14 Home Credit as: Key Facts
  Summary 15 Home Credit as: Operational Indicators
Company Background
Competitive Positioning
  Summary 16 Home Credit as: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 24 Pre-paid Cards Category Performance: 2005-2010
  Table 25 Open Loop Pre-paid Cards Category Performance: 2005-2010
  Table 26 Closed Loop Pre-paid Cards Category Performance: 2005-2010
  Table 27 Pre-paid Cards Category Performance: Number of Cards in Circulation 2005-2010
  Table 28 Pre-paid Cards Category Performance: % Growth 2005-2010
  Table 29 Open Loop Pre-paid Cards Category Performance: % Growth 2008-2010
  Table 30 Closed Loop Pre-paid Cards Category Performance: % Growth 2005-2010
  Table 31 Pre-paid Cards in Circulation Category Performance: % Growth 2005-2010
  Table 32 Pre-paid Cards: Number of Cards by Issuer 2005-2009
  Table 33 Pre-paid Cards: Number of Cards by Operator 2005-2009
  Table 34 Pre-paid Cards Transaction Value by Issuer 2005-2009
  Table 35 Pre-paid Cards Transaction Value by Operator 2005-2009
  Table 36 Open Loop Pre-paid Cards: Number of Cards by Issuer 2005-2009
  Table 37 Open Loop Pre-paid Cards: Number of Cards by Operator 2005-2009
  Table 38 Open Loop Pre-paid Cards Transaction Value by Issuer 2005-2009
  Table 39 Open Loop Pre-paid Cards Transaction Value by Operator 2005-2009
  Table 40 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2005-2009
  Table 41 Closed Loop Pre-paid Cards: Number of Cards by Operator 2005-2009
  Table 43 Closed Loop Pre-paid Cards Transaction Value by Operator 2005-2009
  Table 44 Pre-paid Cards Forecast Category Performance: 2010-2015
  Table 45 Open Loop Pre-paid Cards Forecast Category Performance: 2010-2015
  Table 46 Closed Loop Pre-paid Cards Forecast Category Performance: 2010-2015
  Table 47 Pre-paid Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015
  Table 48 Pre-paid Cards Forecast Category Performance: % Growth 2010-2015
  Table 49 Open Loop Pre-paid Cards Forecast Category Performance: % Growth 2010-2015
  Table 50 Closed Loop Pre-paid Cards Forecast Category Performance: % Growth 2010-2015
  Table 51 Pre-paid Cards in Circulation Forecast Category Performance: % Growth 2010-2015