Marketing Tactics of Leading Diagnostic Imaging Companies

June 2012 | 50 pages | ID: G553FA7BFB2EN
Venture Planning Group

Abstracts

For each company, the analysis presents:

• The U.S. and international sales force size in major geographic regions.
• Selling options, including rental plans, leasing and others.
• Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
• System service and support.

The companies analyzed in the report: Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

Contains 50 pages

Contents

Marketing Tactics of Leading Diagnostic Imaging Companies

1. 1. Aloka
2. 2. Analogic
3. 3. Esaote
4. 4. GE
5. 5. Hitachi
6. 6. Hologic
7. 7. Philips
8. 8. Shimadzu
9. 9. Siemens
10. 10. Toshiba

For each company, the report provides:

• The U.S. and international sales force size in major geographic regions.
• Selling options, including rental plans, leasing and others.
• Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
• System service and support.

Contains 50 pages