Eyewear - Hungary

June 2010 | 25 pages | ID: EB1684D4D1EEN
Euromonitor International Ltd

Abstracts

Despite the global recession and its impact on Hungarian consumer confidence, value sales of eyewear increased in 2009, albeit at a slower rate than previous years. Adding to Hungarian consumers’ woes were high levels of consumer credit and increasing mortgage debt, both of which made many consumers uneasy. Overall, in Hungary real earnings decreased moderately while consumption declined significantly. Investments in the business sector dropped because of limited demand and scarcity of...

Euromonitor International's Eyewear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Contact Lenses, Spectacles

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Growth Slows Due To Economic Downturn
Growing Demand for Contact Lenses
International Players Dominate Hungarian Eyewear
Convenience Driving Demand
Key Trends and Developments
Economic Crisis Creates Cautious Consumers
Greater Demand for Contact Lenses
Hungary's Ageing Population Needs Eyewear
Increasing Health Awareness Boosts Demand for Eyewear
Increased Competition Drives Down Prices
Market Data
  Table 1 Sales of Eyewear by Category: Value 2004-2009
  Table 2 Sales of Eyewear by Category: % Value Growth 2004-2009
  Table 3 Eyewear Company Shares 2005-2009
  Table 4 Eyewear Brand Shares 2006-2009
  Table 5 Sales of Eyewear by Distribution Format: % Analysis 2004-2009
  Table 6 Sales of Eyewear by Sector and Distribution Format: % Analysis 2009
  Table 7 Forecast Sales of Eyewear by Category: Value 2009-2014
  Table 8 Forecast Sales of Eyewear by Category: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bausch & Lomb Hungary
Strategic Direction
Key Facts
  Summary 2 Bausch & Lomb Hungary Kft: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Bausch & Lomb Hungary Kft: Competitive Position 2009
Ciba Vision - Novartis Hungária Kft
Strategic Direction
Key Facts
  Summary 4 CIBA VISION - Novartis Hungária Kft: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 CIBA VISION - Novartis Hungária Kft: Competitive Position 2009
Hoya Lens Hungary Rt
Strategic Direction
Key Facts
  Summary 6 Hoya Lens Hungary Rt: Key Facts
  Summary 7 Hoya Lens Hungary Rt: Operational Indicators
Company Background
Production
  Summary 8 Hoya Lens Hungary Rt: Production Statistics 2009
Competitive Positioning
  Summary 9 Hoya Lens Hungary Rt: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 10 New Product Launches 2008-2009
Category Data
  Table 9 Sales of Contact Lenses by Category: Value 2004-2009
  Table 10 Sales of Contact Lenses by Category: % Value Growth 2004-2009
  Table 11 Sales of Specialist Contact Lenses by Type: % Value Breakdown 2004-2009
  Table 12 Contact Lenses Company Shares 2005-2009
  Table 13 Contact Lenses Brand Shares 2006-2009
  Table 14 Daily Disposable Company Shares 2005-2009
  Table 15 Daily Disposable Brand Shares 2006-2009
  Table 16 Extended Wear Company Shares 2005-2009
  Table 17 Extended Wear Brand Shares 2006-2009
  Table 18 Two-Weekly/Monthly Disposable Company Shares 2005-2009
  Table 19 Two-Weekly/Monthly Disposable Brand Shares 2006-2009
  Table 20 Sales of Contact Lenses by Distribution Format: % Analysis 2004-2009
  Table 21 Forecast Sales of Contact Lenses by Category: Value 2009-2014
  Table 22 Forecast Sales of Contact Lenses by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 11 New Product Launches 2008-2009
Category Data
  Table 23 Sales of Spectacles by Category: Value 2004-2009
  Table 24 Sales of Spectacles by Category: % Value Growth 2004-2009
  Table 25 Spectacles Company Shares 2005-2009
  Table 26 Spectacles Brand Shares 2006-2009
  Table 27 Reading Glasses Company Shares 2005-2009
  Table 28 Reading Glasses Brand Shares 2006-2009
  Table 29 Spectacle Frames Company Shares 2005-2009
  Table 30 Spectacle Frames Brand Shares 2006-2009
  Table 31 Spectacle Lenses Company Shares 2005-2009
  Table 32 Spectacle Lenses Brand Shares 2006-2009
  Table 33 Sunglasses Company Shares 2005-2009
  Table 34 Sunglasses Brand Shares 2006-2009
  Table 35 Sales of Spectacles by Distribution Format: % Analysis 2004-2009
  Table 36 Forecast Sales of Spectacles by Category: Value 2009-2014
  Table 37 Forecast Sales of Spectacles by Category: % Value Growth 2009-2014