Eye Care - Turkey

March 2010 | 34 pages | ID: ED5E4911F54EN
Euromonitor International Ltd

Abstracts

Sales of eye care reached TL91 million in 2009, up 2% due to the increasing rate of eye problems. Pollution, longer work hours in front of computers, and increasing usage of contact lenses positively affected the growth of eye care in Turkey. The price of contact lenses lowered due to competition. However, these cheaper products made eyes more prone to infections often caused by pollution. These factors boosted usage of eye care products at the end of the review period.

Euromonitor International's Eye Care Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antibiotic Eye Care, Standard Eye Care

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Eye Care in Turkey
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Negative Growth for Consumer Health in 2009
Significant Changes in the Social Security System Causes Chaos To the Market
Fierce Competition Among Local and Multinational Players
Chemists/pharmacies Dominate Consumer Health Sales
Downturn in Constant Value Growth Expected Over the Forecast Period
Key Trends and Developments
Global Financial Crisis Stunts Growth of the Consumer Health Market
Swine Flu Increases Anxiety and Creates Potential for Consumer Health Growth
Ban on Smoking in Public Areas Benefits Consumer Health
the Government Decreases Consumer Health Product Prices at the End of 2009
Rise in Private Insurances Engender Hope of Recovery for Consumer Health
Market Indicators
  Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
  Table 2 Life Expectancy at Birth 2004-2009
Market Data
  Table 3 Sales of Consumer Health by Sector: Value 2004-2009
  Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
  Table 5 Consumer Health Company Shares by Value 2005-2009
  Table 6 Consumer Health Brand Shares by Value 2006-2009
  Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
  Table 8 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
  Table 9 Forecast Sales of Consumer Health by Sector: Value 2009-2014
  Table 10 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
Consumer Health Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing Or De-reimbursement
Traditional Remedies
Homeopathy
Consumer Expenditure on Health Goods and Medical Services
Self-medication and Preventative Medicine
Generics
Consumer Health Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sector and Subsector Definitions
  Summary 1 Research Sources
Abdi Ibrahim Ilaç Sanayi Ve Ticaret As
Strategic Direction
Key Facts
  Summary 2 Abdi Ibrahim Ilac Sanayi AS: Key Facts
  Summary 3 Abdi Ibrahim Ilac Sanayi AS: Operational Indicators
Company Background
Production
  Summary 4 Abdi Ibrahim Ilac Sanayi AS: Production Statistics 2009
Competitive Positioning
  Summary 5 Abdi Ibrahim Ilac Sanayi AS: Competitive Position 2009
Bilim Ilac Sanayi Ve Ticaret As
Strategic Direction
Key Facts
  Summary 6 Bilim Ilac Sanayi ve Ticaret AS: Key Facts
  Summary 7 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
  Summary 8 Bilim Ilac Sanayi ve Ticaret AS: Production Statistics 2009
Competitive Positioning
  Summary 9 Bilim Ilac Sanayi ve Ticaret AS: Competitive Position 2009
Deva Holding As
Strategic Direction
Key Facts
  Summary 10 Deva Holding AS: Key Facts
  Summary 11 Deva Holding AS: Operational Indicators
Company Background
Production
  Summary 12 Deva Holding AS: Production Statistics 2009
Competitive Positioning
  Summary 13 Deva Holding AS: Competitive Position 2009
Eczacibasi Ilac Pazarlama As
Strategic Direction
Key Facts
  Summary 14 Eczacibasi Ilac Pazarlama AS: Key Facts
  Summary 15 Eczacibasi Ilac Pazarlama AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Eczacibasi Ilac Pazarlama AS: Competitive Position 2009
Nobel Ilac Sanayi Ve Ticaret As
Strategic Direction
Key Facts
  Summary 17 Nobel Ilac Sanayi ve Ticaret AS: Key Facts
  Summary 18 Nobel Ilac Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 19 Nobel Ilac Sanayi ve Ticaret AS: Competitive Position 2009
Trends
Category Data
  Table 11 Sales of Eye Care by Subsector: Value 2004-2009
  Table 12 Sales of Eye Care by Subsector: % Value Growth 2004-2009
  Table 13 Standard Eye Care by Type: % Value Breakdown 2007-2009
  Table 14 Eye Care Company Shares by Value 2005-2009
  Table 15 Eye Care Brand Shares by Value 2006-2009
  Table 16 Forecast Sales of Eye Care by Subsector: Value 2009-2014
  Table 17 Forecast Sales of Eye Care by Subsector: % Value Growth 2009-2014