Eye Care in Turkey

Date: November 7, 2017
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: ED087CFF8EEEN
Leaflet:

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The growing number of Turkish people working with computers has increased the demand for products that can relieve eye strain. This has had a positive effect on eye care sales during the review period. In addition, more and more Turks are suffering with dry eye as a consequence of their modern lifestyles, including prolonged hours spent in front of a computer or other electronic device, long hours driving and spending too much time in air conditioned environments. Moreover, eye care sales increa...

Euromonitor International's Eye Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Modern Lifestyles Grow the Demand for Eye Care
Only Standard Eye Care Is Available in Turkey
Rx Eye Care and Vitamins and Dietary Supplements Are the Main Threats
Competitive Landscape
International Players Dominate Eye Care
Companies Set To Pay Attention To Herbal/traditional Products
Eye Doctors Remain the Most Important Marketing Tool
Category Data
  Table 1 Sales of Eye Care by Category: Value 2012-2017
  Table 2 Sales of Eye Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Standard Eye Care by Format: % Value 2012-2017
  Table 4 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  Table 5 NBO Company Shares of Eye Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Eye Care: % Value 2014-2017
  Table 7 Forecast Sales of Eye Care by Category: Value 2017-2022
  Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Executive Summary
Consumer Health Continues To Develop in Turkey
OTC Legislation Is Still Lacking in 2017
Leading Pharmaceutical Players Focus on OTC
Chemists/pharmacies Continues To Dominate Distribution
Positive Outlook for the Forecast Period
Market Indicators
  Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 10 Life Expectancy at Birth 2012-2017
Market Data
  Table 11 Sales of Consumer Health by Category: Value 2012-2017
  Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources
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