Eye Care in Poland

Date: September 26, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E0948AB96F7EN
Leaflet:

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Long working hours in front of PCs and generally heavy usage of electronic gadgets contributed to stable demand for eye care in 2016. This has led to the relatively strong incidence of various eyes complaints, such as eye irritation, dryness, redness, itching and burning as well as allergies.

Euromonitor International's Eye Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Eye Care by Category: Value 2011-2016
  Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
  Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
  Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
  Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
  Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Zaklady Farmaceutyczne Polpharma SA in Consumer Health (poland)
Strategic Direction
Key Facts
  Summary 1 Zaklady Farmaceutyczne Polpharma SA: Key Facts
Competitive Positioning
  Summary 2 Zaklady Farmaceutyczne Polpharma SA: Competitive Position 2016
Executive Summary
Strong Growth Maintained in 2016
Heavy Advertising Fuels Sales of OTC and Other Healthcare Products
Multinational Players Face Strong Domestic Challengers
Non-pharmacy Distribution Channels Gain Share
Bright Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Connected Electronic Devices Increasingly Influence Poles' Shopping Behaviour
the Active Elderly A Newly Emerging Consumer Group in Poland
Poles Seek Naturally-positioned OTC Products and Dietary Supplements
Market Indicators
  Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 10 Life Expectancy at Birth 2011-2016
Market Data
  Table 11 Sales of Consumer Health by Category: Value 2011-2016
  Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 15 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 16 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 17 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Reimbursement
Advertising/promotion Regulatory Requirements
Packaging Regulatory Requirements and Labelling Regulatory Trends
Distribution Channels
Vitamins and Dietary Supplements Registration and Classification
Combination Products
Advertising
Packaging and Labelling Trends
Distribution Channels
Self-medication/self-care and Preventive Medicine
Switches
  Summary 3 OTC: Switches 2015/2016
Definitions
Sources
  Summary 4 Research Sources












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