Eye Care in Romania

Date: October 11, 2016
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E44FBA6C5E1EN
Leaflet:

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Eye care value growth was slightly higher in 2016 than overall OTC value growth. The rising level of education about the need for eye care and the higher incidence of allergic eye reactions drove the sales up in 2016.

Euromonitor International's Eye Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Eye Care by Category: Value 2011-2016
  Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
  Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
  Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
  Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
  Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Reckitt Benckiser Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
  Table 9 Reckitt Benckiser Romania Srl: Key Facts
  Table 10 Reckitt Benckiser Romania Srl: Operational Indicators
Competitive Positioning
  Summary 1 Reckitt Benckiser Romania Srl: Competitive Position 2016
Executive Summary
Growth of the Consumer Health Market Is Slower in 2016 Than in the Review Period
Consumers Are More Interested in Dietary Supplements With Preventive Functions
Domestic Companies Gain Value Shares From International Companies in Within Vitamins and Dietary Supplements
Only Authorised Pharmacies and Drugstores Will Be Able To Sell Medicines Online
Growth of Consumer Health Will Be Slower During the Forecast Period Than in the Review Period
Key Trends and Developments
Pharmaceutical Companies Continue To Focus on OTC Products, Vitamins and Dietary Supplements, As the Rx Price Constraints Make Their Profitability Impossible
Ban on Smoking in Public Areas and Children's Playgrounds Introduced in 2016
Advertising of OTC and Vds Products Is Likely To Be Restricted in the Mass Media in Romania
Market Indicators
  Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 12 Life Expectancy at Birth 2011-2016
Market Data
  Table 13 Sales of Consumer Health by Category: Value 2011-2016
  Table 14 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 15 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 16 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 18 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 19 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 20 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
  Summary 2 Research Sources
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